$Wasted My Ult$

Wasted My Ult

wastedmyult.com

SEO and AI visibility audit7 September 202647 pages crawled22 findings

Overall score

Solid but leaking. Clear, fixable gaps

01 / THE SHORT VERSION

The short version

Two minutes, plain English. Everything after this is the evidence, written for whoever does the work.

Our site scored 77 out of 100. Under 40 means the site is actively holding you back in Google; 80 and above is a healthy site that needs tuning, not fixing.

What is holding it back

In the last 90 days, your site was shown 3,670 times in Google and clicked 40 times. Only 0 of those clicks came from someone who looked ready to buy.
For 6 of the 6 main buyer phrases we checked live in Google (like "our websites & web apps nz"), you are not on the first page at all. Someone else gets that customer.
Your analytics do not count enquiries, so nobody can tell which page or channel brings in a customer.

This is the audit we sell, run on ourselves and published as generated. The site-build findings would cost an estimated $2,100 to $3,150 + GST to retrofit at typical agency rates; because we build our own site, we fix them in the source instead, and the "Where to from here" section says which are done and which take Google time. The same report for your site is $975 + GST, credited against a rebuild.

02 / WHERE TO FROM HERE

Where to from here

This is our own site, so there is no offer here: what we did with the findings, and how to get the same report for yours

?How to read this section▾

What the findings add up to, what it would take to retrofit them into the current site, and what a rebuild that includes all of them costs.

Retrofit estimate: The site-build findings (technical, on-page, structured data, AI access, local) priced at a typical NZ agency development rate. A range, clearly an estimate, based on the effort level of each finding.
Included in a WMU build: The items in this audit that are part of the standard Wasted My Ult build process rather than extras.

Fixed in the source, waiting on Google

3 site-build findings still listed. Each was changed in the site's code on the day of this report; they stay on the list until Google re-crawls and its index catches up, which is what the next run's --compare diff is for.

high Google chose a different canonical than declared on 7 pages
medium Google reports 11 of 46 sitemap URLs as not indexed
medium 1 internal link points to 404 page

Takes weeks, not a code change

14 findings about rankings, clicks, reviews and mentions. These move when the pages above are re-indexed, when clients leave Google reviews, and when other sites link to and name us. We re-run this audit monthly and publish the diff.

critical 101 buyer-intent queries, 5 on page 1, yet only 0 clicks from buyers in last 90 days
critical GA4 key events are configured (purchase, generate_lead, contact_click) but none fired in the period
high Service pages earned 2 clicks, 5% of organic traffic
high 40 category keywords the identified competitors rank for (top 20) where Wasted My Ult has no ranking page, 44,790 NZ searches/month
high Not on page 1 for 6 of 6 live-checked money keywords
high 15 keywords the site already surfaces for have a higher-converting variant it should target instead
high thewebguys.co.nz attracts an estimated 17,539 NZ organic visits/month vs 0 for Wasted My Ult
high ChatGPT named Wasted My Ult in 0 of 3 buyer prompts
high 4 of 9 articles received no organic clicks and under 20 impressions in last 90 days
medium 67% of sessions are "Direct"
medium Google shows an AI Overview on 5 of 6 checked keywords; Wasted My Ult is cited in 0
medium A Google Maps pack appears on 1 checked keyword; Wasted My Ult appears in 0
medium No Knowledge Panel when someone Googles "Wasted My Ult"
low 2 unrelated sites rank in the top 5 for the brand name: www.reddit.com, www.quora.com

Why publish it

Every audit we sell says "here is what is wrong with your site". The only honest way to sell that is to show ours, score and open findings included, and to show it moving. Retrofitting the 7 site-build items above into someone else's build would run $2,100 to $3,150 + GST at typical agency rates; that is the number a client is buying their way out of.

Get this report for your site ($975 + GST, credited against a rebuild) Read: GEO and AEO explained

03 / EXECUTIVE SUMMARY

Executive summary

Audit of wastedmyult.com · 7 September 2026 · prepared by Wasted My Ult

?How to read this section▾

The whole audit in one screen. Every number here is measured, and each section in the menu on the left opens the evidence behind it.

Overall score: Weighted average of the eight category scores. Under 40 means visibility is being actively suppressed; over 80 is a strong site that needs tuning, not fixing.
Category scores: Each starts at 100 and loses points for every finding in that area (critical 25, high 12, medium 5, low 2). Search performance and AI readiness also blend in measured results.
Severity: How much a finding is holding the site back. Critical: actively suppressing visibility. High: a clear, measurable loss. Medium: worth fixing in the next month. Low: tidy-up. Insight: useful context, not a fault.
What is already working: Measured strengths that clear a fixed threshold (a live top-3 ranking, a Knowledge Panel, 4.5+ stars from 10+ reviews, and so on). Listed because the plan builds on them; nothing here is padding.
Gap map: Three columns per area: where the site is today, what a well-built site in this category looks like, and the distance between the two.
What this is costing: Real figures from the data: buyer clicks earned, what the missing clicks would cost in Google Ads, and how much traffic the leading competitor gets instead.

Overall SEO health

Solid but leaking. Clear, fixable gaps. Weighted across 8 categories. 22 findings, 2 critical, 8 high.

Technical SEO

100

On-page

100

Structured data

Content

Search performance

Market & competitors

AI readiness

Local

Organic clicks

Last 90 days

3,670

Impressions

68% from NZ

Clicks from buyers

101 commercial queries

Service-page clicks

5% of traffic

Pages crawled

9 articles · 10 service pages

0/19

AI crawlers blocked

all allowed

NZ organic keywords

0 in top 10 · est. 0 visits/mo

Referring domains

238 backlinks · rank 223

What this means in one paragraph

There is a real base here: all 19 checked AI and search crawlers are allowed, and 7 of 7 trust signals already on the site. The problem is what sits between that base and the buyer. In the last 90 days the site earned 40 organic clicks from 3,670 impressions, but only 68% of that visibility was in New Zealand and just 0 clicks came from queries with buying intent. The service pages collected 2 clicks between them. The 9 published articles (14k words) are the site's biggest asset and currently its biggest missed opportunity: 0 of them never link to a service in the body, and 4 attract no search traffic at all. The identified competitors rank in the top 20 for 40 relevant keywords (44,790 NZ searches a month) that this site has no page for. DataForSEO finds the domain ranking in Google NZ's top 100 for only 1 keywords with measurable search volume. None of this is structural to the business: the fixes are templates, settings and targeting, and the plan sequences them so the changes with the biggest payoff ship first.

What is already working

Measured, not flattery. These are the assets the plan builds on rather than replaces.

✓
All 19 checked AI and search crawlers are allowed
ChatGPT, ChatGPT Search, ChatGPT browsing on behalf of a user, Claude, Claude web can all read the site. Many sites block some of them without knowing it.
✓
7 of 7 trust signals already on the site
About page, 1 team profile page, Person schema, visible reviews, contact and privacy pages, named authors on 47 pages. This is the E-E-A-T groundwork Google's quality guidelines describe and AI assistants check before recommending a business.
✓
Mobile performance 80/100 on the homepage
Fast on the device most buyers use. Core Web Vitals are not holding the homepage back.
✓
Structured data on 47 of 47 pages
The habit is there. The findings in this audit are about validity and completeness of the markup, not its absence.
✓
llms.txt is published
A plain-text summary for AI systems. Few sites have one yet.
✓
FAQ content on 10 of 10 service pages
The questions and answers are written. Once the markup validates, they are the raw material for AI answers and rich results.

What this is costing right now

clicks from buyer searches

last 90 days

$176,427/mo

in Google Ads you would need to buy the buyer clicks you are not ranking for

volume x CPC for money keywords outside the top 3

1,065,852 visits/mo

estimated organic traffic to moneyhub.co.nz

vs 0 for you

The gap map

Where the site is today, what good looks like for a business of this kind, and the distance between the two.

Area	Where you are	What good looks like	The gap	Score
Buyers finding you	0 clicks from buyer searches in last 90 days; service pages got 2	Service pages are the most-visited pages from search, ranking top 3 for "[service] + Auckland"	40 buyer keywords mapped, 1 of them in the top 20	31
Keywords you rank for	1 NZ keywords with search volume (top 100)	Ranking for the 40 buyer keywords in the value model, the majority in the top 20	Competitors: thewebguys.co.nz 465 (35% on-topic), moneyhub.co.nz 27543 (0% on-topic), employmenthero.com 1785 (0% on-topic)	47
AI assistants	All crawlers allowed; ChatGPT names 0/3 times	Crawlable by every engine, complete entity schema, cited in AI answers for the category	Readiness 93/100, level 4 of 5	91
Money pages	Report card average 93/100; 0 without Service schema	Every service page: keyword + location in title/H1, Service + FAQ schema, 5+ internal links, proof, CTA	0 of 11 pages below 60	100
Structured data	Organization, 3 profiles; FAQ markup broken on 0 pages	ProfessionalService entity with address/phone/reviews/founder, Service per page, valid FAQ, Person for authors	0 schema findings	100
Content	9 articles, 4 with no search traffic, 0 without a service link	Every article targets a measured keyword, links to a service, and is refreshed yearly	25 keyword-led briefs ready; 0 refreshes queued	88
Measurement	GA4 has no key events, leads are not counted	Form, call and newsletter conversions tracked; UTM on every newsletter and social link	Blind on which page or channel produces a lead	-
Technical	0 thin indexable pages, 0 duplicate URL groups, mobile perf 80	Only real pages indexed, one URL per page, fast on mobile, sitemap clean	3 technical findings	78

The six findings that matter most

Critical 101 buyer-intent queries, 5 on page 1, yet only 0 clicks from buyers in last 90 days
The service pages need to own these terms: location in titles/H1, Service + LocalBusiness schema, internal links from articles, and the keyword gaps in the market section closed with new pages.
Critical GA4 key events are configured (purchase, generate_lead, contact_click) but none fired in the period
In GA4 Admin → Events, mark form submissions as key events (and unmark purchase, generate_lead, contact_click if the site never sends it); add UTM tags to social links. Data starts collecting the day after.
High Service pages earned 2 clicks, 5% of organic traffic
Prioritise the service pages in the action plan: titles, H1s, schema, internal links, and one supporting article per service.
High 40 category keywords the identified competitors rank for (top 20) where Wasted My Ult has no ranking page, 44,790 NZ searches/month
Each cluster of gap keywords becomes either a new service/landing page (commercial intent) or an article (informational). Prioritised list in the content plan.
High Not on page 1 for 6 of 6 live-checked money keywords
Each of these needs a dedicated, location-specific page with Service schema and supporting internal links.
High Google chose a different canonical than declared on 7 pages
Serve the declared canonical directly (no redirect between the two), list that exact URL in the sitemap, and link to it internally. Resubmit the sitemap after the change.

See what fixing all of this costs Open the action plan

04 / MONEY-PAGES REPORT CARD

Money-pages report card

11 pages · average 93/100

?How to read this section▾

The homepage and every service page, marked against the checks that decide whether a page ranks and converts. Below the table: the keyword each page should own and a rewritten title, H1 and meta description ready to paste in.

Tick / ! / cross: Pass, partial, fail for that check on that page.
Title: The page title shown in the Google result and the browser tab. Keyword first, location in it, under 60 characters.
H1: The main heading on the page. One per page, matching what the page is about.
Meta: The meta description: the two lines under the title in Google. Under 155 characters, with a reason to click.
Depth: Enough words to actually answer the buyer's question. Thin pages rarely rank.
Service schema: Structured data that tells Google and AI assistants exactly what service the page sells.
FAQ valid: Question-and-answer markup that is present and parses correctly.
Social image: The image shown when the page is shared on LinkedIn, Facebook or in messages.
Links in: Other pages on the site linking to this one from their body text (menus excluded). Google reads this as importance.
Alt text: Descriptions on images. Accessibility and an extra ranking signal.
CTA: A clear next step on the page: enquire, book, call.
Proof: Evidence a buyer trusts: reviews, client names, numbers, years.
Fresh: The page shows a recent updated date. Stale pages lose AI citations first.
GSC (period): Clicks, impressions and average position for this page from the client's own Search Console over the export period shown in the column header.

The homepage and every service page graded on the 13 things that decide whether a page ranks and converts. Average 93/100. Below the table: the keyword each page should own and the rewritten title, H1 and meta description, ready to paste in.

Page	Score	Title	Location in title	H1	Meta	Depth	Service schema	FAQ valid	Social image	Links in	Alt text	CTA	Proof	Fresh	GSC (90 days)
/	88	✓	✓	✓	✓	✓	✓	✓	✓	✗	✓	✓	✓	!	24 clicks · 145 imp · pos 17.2
/websites	96	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	0 clicks · 407 imp · pos 47.2
/crm	92	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	!	0 clicks · 78 imp · pos 64.4
/pricing	96	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	0 clicks · 10 imp · pos 5.2
/seo-audit	96	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	-
/web-developer-auckland	96	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	1 clicks · 298 imp · pos 47.5
/web-developer-wellington	88	✓	✗	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	0 clicks · 685 imp · pos 38.3
/web-developer-christchurch	88	✓	✗	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	1 clicks · 445 imp · pos 37.8
/web-developer-nz	96	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	-
/web-developer-australia	92	!	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	-
/small-business-website-design	96	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	!	-

Rewrites

/ → target “web developer christchurch” · 1,000/mo · $20.02 CPC · KD 62 · currently #38

Also: web developers christchurch · web developer auckland · web development christchurch

	Now	Recommended
Title	NZ Web Developer \| Websites That Show Up in Google & AI (55)	Web Developer Christchurch Auckland \| Wasted My Ult (51)
H1	> BUILT TO RANK. SHIPPED TO WIN.	Web Developer Christchurch Auckland
Meta	Websites that show up in Google, ChatGPT and AI answer boxes. Hand-coded, no WordPress, no monthly SEO retainer. Custom websites from $5,000 NZD. (145)	Wasted My Ult: web developer christchurch in Auckland. Websites that show up in Google, ChatGPT and AI answer boxes. Contact. (125)

/websites → no measured keyword matches this page; title uses the service + location

	Now	Recommended
Title	Our Websites & Web Apps NZ \| 16 Shipped \| Wasted My Ult (55)	Websites & Web Apps Auckland \| Wasted (37)
H1	> OUR WEBSITES & WEB APPS	Websites & Web Apps
Meta	16 shipped websites and web apps: e-commerce, SaaS, trade and booking sites in React, Next.js and Astro. Every project has a full case study. (141)	Websites & Web Apps by Wasted My Ult. 16 shipped websites and web apps: e-commerce, SaaS, trade and booking sites in React, Next.js. Contact. (141)

/crm → target “crm software recruitment” · 10/mo · not ranking

Also: software company

	Now	Recommended
Title	Recruitment Software NZ \| CRM for Recruitment & HR \| WMU (56)	Crm Software Recruitment Auckland \| Wasted (42)
H1	> A CRM BUILT FOR RECRUITMENT, HR & ADVISORY FIRMS	Recruitment Software Auckland
Meta	NZ-built CRM for recruitment agencies, HR consultancies and advisory firms: pipeline, bookings, e-signatures, timesheets, Xero invoicing and automation. (152)	Recruitment Software in Auckland by Wasted My Ult. NZ-built CRM for recruitment agencies, HR consultancies and advisory firms: pipeline, bookings. Contact. (155)

/pricing → target “pricing website design” · 110/mo · $5.36 CPC · KD 1 · currently #36

	Now	Recommended
Title	Website Design Cost NZ \| Web Design Pricing, Fixed Quotes (57)	Pricing Website Design Auckland \| Wasted (40)
H1	> WEBSITE DESIGN COST NZ: OUR PRICING	Website Design Cost Auckland
Meta	Website design cost in NZ, priced up front: custom websites from $5,000 NZD, business builds from $10,000, web apps from $15,000. Fixed quotes, no hourly rates. (160)	Website Design Cost in Auckland by Wasted My Ult. Website design cost in NZ, priced up front: custom websites from $5,000 NZD, business builds. Contact. (152)

/seo-audit → no measured keyword matches this page; title uses the service + location

	Now	Recommended
Title	SEO Audit Services NZ & Australia \| Wasted My Ult (49)	SEO Audit & Australia Auckland \| Wasted (39)
H1	SEO and AI Visibility Audit. $975 + GST, Credited in Full Against Your Rebuild.	SEO Audit & Australia
Meta	SEO and AI visibility audit for NZ and Australia: your Search Console and GA4 data, competitor data, a costed fix list. $975 + GST, credited to a rebuild. (154)	SEO Audit & Australia by Wasted My Ult. SEO and AI visibility audit for NZ and Australia: your Search Console and GA4 data, competitor. Contact. (144)

/web-developer-auckland → no measured keyword matches this page; title uses the service + location

	Now	Recommended
Title	Web Developer Auckland \| Web Design & Custom Websites (53)	Web Developer Auckland \| Wasted (31)
H1	Web Developer Auckland. Web Design and Custom Websites Built to Show Up in Google and AI.	Web Developer
Meta	Auckland web developer and web design. Hand-coded React and Next.js sites that show up in Google, ChatGPT and AI Overviews. From $5,000 NZD, fixed quote. (153)	Web Developer by Wasted My Ult. Auckland web developer and web design. Contact. (79)

/web-developer-wellington → no measured keyword matches this page; title uses the service + location

	Now	Recommended
Title	Wellington Web Development \| Web Developer Wellington (53)	Web Development Auckland \| Wasted (33)
H1	Wellington Web Development. Custom Websites Built to Show Up in Google and AI Search.	Web Development
Meta	Wellington web development. Hand-coded React and Next.js websites that show up in Google, ChatGPT and AI Overviews. From $5,000 NZD, fixed quote in 48 hours. (157)	Web Development by Wasted My Ult. Wellington web development. Contact. (70)

/web-developer-christchurch → no measured keyword matches this page; title uses the service + location

	Now	Recommended
Title	Web Developers Christchurch \| Website Design & Development (58)	Web Developers Auckland \| Wasted (32)
H1	Web Developers Christchurch. Website Design and Development That Shows Up in Google and AI.	Web Developers
Meta	Christchurch web developers. Hand-coded website design, WordPress rebuilds and web apps for Canterbury businesses. From $5,000 NZD, fixed quote in 48 hours. (156)	Web Developers by Wasted My Ult. Christchurch web developers. Contact. (70)

/web-developer-nz → target “website developers for small business” · 210/mo · $11.43 CPC · KD 12 · not ranking

Also: web apps development · web developer business

	Now	Recommended
Title	Web Developer NZ \| Websites & Web Apps \| Wasted My Ult (54)	Website Developers For Small Business Auckland \| Wasted (55)
H1	Web Developer NZ. Custom Websites and Web Apps for New Zealand Businesses.	Web Developer Auckland
Meta	NZ web developer. Hand-coded React, Next.js and Astro websites and web apps for New Zealand businesses. 16 shipped projects with case studies. From $5,000 NZD. (159)	Web Developer in Auckland by Wasted My Ult. NZ web developer. Contact. (70)

/web-developer-australia → target “web developer business” · 10/mo · not ranking

Also: web developer quote

	Now	Recommended
Title	Web Development Company for Australia \| Wasted My Ult (53)	Web Developer Business Auckland \| Wasted (40)
H1	Web Development Company for Australian Businesses. Hand-Coded, Fixed Quote, Two Hours Ahead.	Web Development Company For Auckland
Meta	NZ web development company for Australian businesses. Hand-coded React and Next.js websites and web apps, fixed quotes in NZD, 16 public case studies. (150)	Web Development Company For in Auckland by Wasted My Ult. NZ web development company for Australian businesses. Contact. (120)

/small-business-website-design → target “web design for small business” · 210/mo · $11.43 CPC · KD 4 · not ranking

Also: website designing for small business · website design for small businesses · website design for a small business

	Now	Recommended
Title	Small Business Website Design NZ \| Wasted My Ult (48)	Web Design For Small Business Auckland \| Wasted (47)
H1	Website Design for Small Businesses in New Zealand	Small Business Website Design Auckland
Meta	Website design for small businesses in NZ. Hand-coded sites for tradies, practitioners and local shops from $5,000 NZD, fixed quote in 48 hours. (144)	Small Business Website Design in Auckland by Wasted My Ult. Website design for small businesses in NZ. Contact. (111)

Proof point used in rewrites: none detected. Add one (reviews, clients, years, results). The keyword and location at the front of each title and H1 are what the data supports. The words after the colon, and the meta descriptions (built from each page's own first sentence), are starting points for your own voice.

Article titles and descriptions: top 5 by impressions

Each article is paired with the most valuable business keyword it already relates to (by shared terms). Where no relevant keyword exists the title simply gains the brand suffix; those articles are candidates to consolidate rather than optimise.

Article	GSC (90 days)	Target keyword	Recommended title	Recommended meta
/blog/how-much-does-a-website-cost-nz How Much Does a Website Cost in NZ? 2026 Prices Explained	625 imp · 0 clk · pos 33.7	website builder 1,600/mo · $28.05 · KD 74	Website Builder: How Much Does a Website Cost in New (52)	Website Builder explained for NZ businesses: Back to BlogBusiness GuidePricingNew ZealandHow Much Does a Website Cost in New Zealand?20 Read more from Wasted (158)
/blog/wordpress-vs-custom-website WordPress vs Custom Website: When to Ditch the Page Builder	76 imp · 0 clk · pos 24.4	website builders 1,600/mo · $22.25 · KD 45	Website Builders: WordPress vs Custom: When to Ditch the (56)	Website Builders explained for NZ businesses: Back to BlogComparisonWordPressWeb DevelopmentWordPress vs Custom: When to Ditch the Page Read more from Wasted (158)
/blog/from-idea-to-app From Idea to App: Turning a Software Concept Into a Product	74 imp · 1 clk · pos 34.2	software company 210/mo · $3.73 · KD 27	Software Company: From Idea to App: How We Turn Your Concept (60)	Software Company explained for NZ businesses: Back to BlogGuideApp DevelopmentStartupsFrom Idea to App: How We Turn Your Concept Into So Read more from Wasted (158)
/blog/hire-web-developer-new-zealand How to Hire a Web Developer in NZ Without Getting Burned	42 imp · 0 clk · pos 19.3	web developers christchurch 1,000/mo · $20.02 · KD 11	Web Developers Christchurch: How to Hire a Web Developer in (59)	Web Developers Christchurch explained for NZ businesses: Back to BlogBusiness GuideHiringNew ZealandHow to Hire a Web Developer in NZ Without Getti Read more (158)
/blog/react-spa-seo-guide React SPA SEO: Getting Google to Index Client-Side Apps	27 imp · 0 clk · pos 29.0	web apps development 20/mo	Web Apps Development: React SPA SEO: How to Get Google to (57)	Web Apps Development explained for NZ businesses: Back to BlogTechnical GuideReactSEOReact SPA SEO: How to Get Google to Index Client-Side A Read more from Wa (158)

05 / TECHNICAL SEO

Technical SEO

?How to read this section▾

Whether Google can reach, read and trust the site, and how fast it loads. Measured live at audit time.

Canonical host: The one version of the address the site should always resolve to (https, with or without www).
Redirect chain: One address bouncing through several others before landing. Each hop slows crawling and leaks authority.
Sitemap: The list of pages the site hands to Google. Should contain only real, indexable pages.
Thin indexable page: A page Google is allowed to index with under 150 words. Dilutes the site's quality signal.
Duplicate URL group: The same content reachable at more than one address, splitting its ranking power.
Security headers: Six standard HTTP headers browsers use to protect visitors. A trust and best-practice signal.
Perf / SEO / A11y / Best pr.: Lighthouse scores out of 100 for performance, SEO basics, accessibility and best practices.
LCP: Largest Contentful Paint: how long until the main content is visible. Under 2.5 seconds is good.
CLS: Cumulative Layout Shift: how much the page jumps around while loading. Under 0.1 is good.
TBT: Total Blocking Time: how long scripts freeze the page. Under 200 ms is good.
TTFB: Time to first byte: how quickly the server starts responding. Under 800 ms is good.
Weight: Total download size of the page.
Field data: Real Chrome users' measurements over 28 days (when the site has enough traffic to report them).

https://wastedmyult.com/

Canonical host

consistent

Sitemap URLs

1 sitemap file

Thin indexable pages

under 150 words

337ms

Median response

p90 393ms

66 KB

Avg HTML size

6/6

Security headers

Stack detected

GA4 / gtagMicrosoft ClarityCloudflareGoogle Fonts (external)Schema.org markup

Core Web Vitals and Lighthouse

Page	Perf	SEO	A11y	Best pr.	LCP	CLS	TBT	TTFB	Weight
/ mobile	80	100	90	100	2.9s	0.198	92ms	5ms	2385 KB
/ desktop	90	100	90	96	0.7s	0.160	99ms	4ms	2381 KB
/iron-pit/ mobile	85	100	94	100	3.2s	0.041	45ms	3ms	4137 KB

Not enough real-user traffic for Chrome UX Report field data; lab values shown.

Biggest performance opportunities (mobile)

Opportunity	Est. saving
Reduce unused JavaScript	0.1s

Sitemaps

Sitemap	Type	URLs	Status
/sitemap.xml	urlset	47	200

Redirect chains

No data.

robots.txt as served

User-agent: *
Allow: /
Disallow: /proposals/
Disallow: /admin/

Sitemap: https://wastedmyult.com/sitemap.xml

Findings

HighGoogle chose a different canonical than declared on 7 pagesimpact ●●●●○ · effort S · quick win

Example: /iron-pit declares /iron-pit but Google indexes /iron-pit/. When Google overrides the canonical, the declared URL earns nothing and reporting is split across two addresses.

Fix: Serve the declared canonical directly (no redirect between the two), list that exact URL in the sitemap, and link to it internally. Resubmit the sitemap after the change.

Evidence (7)

/iron-pit -> Google: /iron-pit/
/blog -> Google: /blog/
/blog/react-spa-seo-guide -> Google: /blog/react-spa-seo-guide/
/blog/wordpress-vs-custom-website -> Google: /blog/wordpress-vs-custom-website/
/blog/hire-web-developer-new-zealand -> Google: /blog/hire-web-developer-new-zealand/
/case-studies/monster-audit -> Google: /case-studies/monster-audit/
/case-studies/wastedmyult-online -> Google: /case-studies/wastedmyult-online/

Affected pages (7)

https://wastedmyult.com/iron-pit
https://wastedmyult.com/blog
https://wastedmyult.com/blog/react-spa-seo-guide
https://wastedmyult.com/blog/wordpress-vs-custom-website
https://wastedmyult.com/blog/hire-web-developer-new-zealand
https://wastedmyult.com/case-studies/monster-audit
https://wastedmyult.com/case-studies/wastedmyult-online

How we measured this: Google Search Console URL Inspection API: the index status Google itself reports for each sitemap URL at audit time.

MediumGoogle reports 11 of 46 sitemap URLs as not indexedimpact ●●●●○ · effort S · quick win

States: Page with redirect (7), Discovered, currently not indexed (4). A page that is not indexed cannot rank or be cited, whatever its content says.

Fix: "Page with redirect" and "Duplicate, Google chose different canonical": make the sitemap, the canonical tag and the served URL agree, then resubmit the sitemap. "Discovered/Crawled, currently not indexed": add internal links from indexed pages and give the page enough unique content to be worth indexing; request indexing in Search Console once fixed.

Evidence (10)

/iron-pit: Page with redirect (Google canonical /iron-pit/)
/blog: Page with redirect (Google canonical /blog/)
/blog/react-spa-seo-guide: Page with redirect (Google canonical /blog/react-spa-seo-guide/)
/blog/wordpress-vs-custom-website: Page with redirect (Google canonical /blog/wordpress-vs-custom-website/)
/blog/hire-web-developer-new-zealand: Page with redirect (Google canonical /blog/hire-web-developer-new-zealand/)
/blog/geo-aeo-explained: Discovered, currently not indexed
/blog/can-you-edit-a-custom-website-yourself: Discovered, currently not indexed
/seo-audit: Discovered, currently not indexed
/best-web-developers-auckland: Discovered, currently not indexed
/case-studies/monster-audit: Page with redirect (Google canonical /case-studies/monster-audit/)

Affected pages (11)

https://wastedmyult.com/iron-pit
https://wastedmyult.com/blog
https://wastedmyult.com/blog/react-spa-seo-guide
https://wastedmyult.com/blog/wordpress-vs-custom-website
https://wastedmyult.com/blog/hire-web-developer-new-zealand
https://wastedmyult.com/blog/geo-aeo-explained
https://wastedmyult.com/blog/can-you-edit-a-custom-website-yourself
https://wastedmyult.com/seo-audit
https://wastedmyult.com/best-web-developers-auckland
https://wastedmyult.com/case-studies/monster-audit
https://wastedmyult.com/case-studies/wastedmyult-online

How we measured this: Google Search Console URL Inspection API: the index status Google itself reports for each sitemap URL at audit time.

Medium1 internal link points to 404 pageimpact ●●○○○ · effort S · quick win

/audits/wastedmyult-self-audit/ (404) linked from /blog/geo-aeo-explained, /seo-audit

Fix: Update or remove the links; 301 the dead URLs to their closest live equivalent.

Evidence (1)

https://wastedmyult.com/audits/wastedmyult-self-audit/

How we measured this: Live fetch of robots.txt, sitemaps, redirect chains and every crawled page (served HTML, no JavaScript) at audit time; PageSpeed Insights where shown.

06 / ON-PAGE OPTIMISATION

On-page optimisation

?How to read this section▾

What each page says about itself to Google: titles, headings, descriptions, images and the links between pages.

Content pages: Indexable pages with real content, excluding utility pages.
Median words: The typical page length across the site.
Generic anchors: Links whose text is "click here", "read more" or similar. They tell Google nothing about the destination.
In-body links in: Links to a page from the text of other pages, not from menus or footers.
Title (len): The page title and its character count. Google shows about 60.
Desc: Meta description length. Google shows about 155.
H1s: Number of main headings on the page. Should be exactly one.
Schema: Structured data types present on the page.
OG img: Whether a social sharing image is set.
Alt cross: Images on the page with no alt text.
Modified: The last-updated date the page declares.

Content pages

47 indexable total

674

Median words

Pages over 1000 words

Generic anchors

Service pages: the pages that should win

Page	Title	H1	Words	FAQ	In-body links in
/websites	Our Websites & Web Apps NZ \| 16 Shipped \| Wasted My Ult	> OUR WEBSITES & WEB APPS	1,441	✓	9
/crm	Recruitment Software NZ \| CRM for Recruitment & HR \| WMU	> A CRM BUILT FOR RECRUITMENT, HR & ADVISORY FIRMS	796	✓	10
/pricing	Website Design Cost NZ \| Web Design Pricing, Fixed Quotes	> WEBSITE DESIGN COST NZ: OUR PRICING	705	✓	17
/seo-audit	SEO Audit Services NZ & Australia \| Wasted My Ult	SEO and AI Visibility Audit. $975 + GST, Credited in Full Against Your Rebuild.	1,119	✓	14
/web-developer-auckland	Web Developer Auckland \| Web Design & Custom Websites	Web Developer Auckland. Web Design and Custom Websites Built to Show Up in Google and AI.	742	✓	7
/web-developer-wellington	Wellington Web Development \| Web Developer Wellington	Wellington Web Development. Custom Websites Built to Show Up in Google and AI Search.	880	✓	6
/web-developer-christchurch	Web Developers Christchurch \| Website Design & Development	Web Developers Christchurch. Website Design and Development That Shows Up in Google and AI.	951	✓	6
/web-developer-nz	Web Developer NZ \| Websites & Web Apps \| Wasted My Ult	Web Developer NZ. Custom Websites and Web Apps for New Zealand Businesses.	733	✓	9
/web-developer-australia	Web Development Company for Australia \| Wasted My Ult	Web Development Company for Australian Businesses. Hand-Coded, Fixed Quote, Two Hours Ahead.	1,215	✓	6
/small-business-website-design	Small Business Website Design NZ \| Wasted My Ult	Website Design for Small Businesses in New Zealand	889	✓	10

Every content page (47)

Page	Title (len)	Desc	H1s	Words	Schema	OG img	Links in
/	NZ Web Developer \| Websites That Show Up in Google & AI (55)	145	1	1,471	ProfessionalService, ItemList, FAQPage	✓	0
/websites	Our Websites & Web Apps NZ \| 16 Shipped \| Wasted My Ult (55)	141	1	1,441	ProfessionalService, CollectionPage, FAQPage, Service	✓	9
/case-studies	Web Development Case Studies NZ \| Wasted My Ult (47)	158	1	1,138	ProfessionalService, ItemList	✓	24
/crm	Recruitment Software NZ \| CRM for Recruitment & HR \| WMU (56)	152	1	796	ProfessionalService, SoftwareApplication, FAQPage, Service	✓	10
/iron-pit	The Iron Pit \| Dark Fantasy Books, Board Game & Digital Game (60)	155	1	359	ProfessionalService, ItemList	✓	4
/iron-pit/the-wall	The Iron Pit: The Wall \| Grimdark Fantasy by G.W. Lockett (57)	156	1	454	ProfessionalService, Book	✓	7
/iron-pit/the-tenth-son	The Tenth Son \| Dark Fantasy Novel by G.W. Lockett (50)	155	1	477	ProfessionalService, Book	✓	5
/iron-pit/board-game	The Iron Pit: Siege \| Co-op Castle Defense Board Game (53)	149	1	1,021	ProfessionalService, Game	✓	4
/iron-pit/digital-game	The Iron Pit \| Turn-Based Gladiator Arena Game & OST (52)	151	1	307	ProfessionalService, VideoGame	✓	4
/blog	Web Development Blog \| React, Next.js, SaaS \| Wasted My Ult (59)	150	1	357	ProfessionalService, Blog	✓	16
/blog/react-spa-seo-guide	React SPA SEO: Getting Google to Index Client-Side Apps (55)	156	1	1,570	ProfessionalService, BlogPosting, FAQPage	✓	8
/blog/do-you-need-a-custom-website-2026	Do You Need a Custom Website in 2026? \| Wasted My Ult (53)	155	1	1,572	ProfessionalService, BlogPosting, FAQPage	✓	3
/blog/how-much-does-a-website-cost-nz	How Much Does a Website Cost in NZ? 2026 Prices Explained (57)	159	1	1,646	ProfessionalService, BlogPosting, FAQPage	✓	9
/blog/wordpress-vs-custom-website	WordPress vs Custom Website: When to Ditch the Page Builder (59)	159	1	1,664	ProfessionalService, BlogPosting, FAQPage	✓	14
/blog/hire-web-developer-new-zealand	How to Hire a Web Developer in NZ Without Getting Burned (56)	155	1	1,835	ProfessionalService, BlogPosting, FAQPage	✓	6
/blog/from-idea-to-app	From Idea to App: Turning a Software Concept Into a Product (59)	144	1	1,791	ProfessionalService, BlogPosting, FAQPage	✓	5
/blog/can-you-edit-a-custom-website-yourself	Can You Edit a Custom Website Yourself? Yes. Here Is How (56)	149	1	1,457	ProfessionalService, BlogPosting, FAQPage	✓	3
/blog/geo-aeo-explained	GEO and AEO Explained: Why ChatGPT Does Not Mention You (55)	149	1	1,585	ProfessionalService, BlogPosting, FAQPage	✓	4
/pricing	Website Design Cost NZ \| Web Design Pricing, Fixed Quotes (57)	160	1	705	ProfessionalService, Service, FAQPage	✓	17
/process	How We Build \| Process & Methodology \| Wasted My Ult (52)	153	1	521	ProfessionalService, FAQPage	✓	14
/about	About \| Wasted My Ult, a NZ Dev Shop That Actually Ships (56)	155	1	481	ProfessionalService, Person, AboutPage	✓	2
/contact	Contact \| Get a Fixed Quote in 48 Hours \| Wasted My Ult (55)	152	1	214	ProfessionalService, ContactPage	✓	25
/seo-audit	SEO Audit Services NZ & Australia \| Wasted My Ult (49)	154	1	1,119	ProfessionalService, Service, FAQPage	✓	14
/privacy	Privacy Policy \| Wasted My Ult (30)	156	1	542	ProfessionalService	✓	0
/best-web-developers-auckland	Best Web Developers Auckland 2026: An Honest Comparison (55)	153	1	1,365	ProfessionalService, Article, FAQPage	✓	1
/web-developer-auckland	Web Developer Auckland \| Web Design & Custom Websites (53)	153	1	742	ProfessionalService, Service, FAQPage, LocalBusiness	✓	7
/web-developer-wellington	Wellington Web Development \| Web Developer Wellington (53)	157	1	880	ProfessionalService, Service, FAQPage, LocalBusiness	✓	6
/web-developer-christchurch	Web Developers Christchurch \| Website Design & Development (58)	156	1	951	ProfessionalService, Service, FAQPage, LocalBusiness	✓	6
/web-developer-nz	Web Developer NZ \| Websites & Web Apps \| Wasted My Ult (54)	159	1	733	ProfessionalService, Service, FAQPage	✓	9
/web-developer-australia	Web Development Company for Australia \| Wasted My Ult (53)	150	1	1,215	ProfessionalService, Service, FAQPage	✓	6
/small-business-website-design	Small Business Website Design NZ \| Wasted My Ult (48)	144	1	889	ProfessionalService, Service, FAQPage	✓	10
/case-studies/cre8-collective	Four Brands, One Website \| CRE8 Collective Case Study (53)	155	1	587	ProfessionalService, Article, FAQPage	✓	13
/case-studies/flyinn	Slow WordPress to Next.js Rebuild \| Flyinn Case Study (53)	154	1	612	ProfessionalService, Article, FAQPage	✓	13
/case-studies/cloudbase-print	Five Supplier Feeds, One Catalogue \| Cloudbase Print (52)	159	1	619	ProfessionalService, Article, FAQPage	✓	13
/case-studies/optc	Moving 2,677 Products Off WooCommerce \| OPTC Case Study (55)	157	1	579	ProfessionalService, Article, FAQPage	✓	16
/case-studies/exudy	WooCommerce to an Owner-Run Astro Store \| Exudy Case Study (58)	153	1	636	ProfessionalService, Article, FAQPage	✓	15
/case-studies/covermania	15 WordPress Plugins to Zero \| CoverMania Case Study (52)	157	1	674	ProfessionalService, Article, FAQPage	✓	14
/case-studies/solis-panelbeaters	From 1-2 to 5-7 Leads a Day: Solis Panelbeaters Case Study (58)	158	1	775	ProfessionalService, Article, FAQPage	✓	14
/case-studies/malama	Practitioner Website Live in Two Weeks \| Málama Case Study (58)	156	1	628	ProfessionalService, Article, FAQPage	✓	14
/case-studies/mindgraph	From Side Project to Registered SaaS \| MindGraph Case Study (59)	151	1	605	ProfessionalService, Article, FAQPage	✓	13
/case-studies/monster-audit	SEO Audits: 4 Hours Down to 3 Minutes \| Monster Audit (53)	154	1	559	ProfessionalService, Article, FAQPage	✓	10
/case-studies/arborist-auckland	Quotes From Photos \| Arborist Auckland Case Study (49)	156	1	570	ProfessionalService, Article, FAQPage	✓	14
/case-studies/drain-ranger	Built to Own Auckland Drainage Searches \| Drain Ranger (54)	157	1	617	ProfessionalService, Article, FAQPage	✓	13
/case-studies/appliance-professional	Standing Out With Reviews and Proof \| Appliance Professional (60)	155	1	578	ProfessionalService, Article, FAQPage	✓	12
/case-studies/tommy-paint-redo	Ranking a Painter in Every Suburb \| Tommy Paint Redo (52)	155	1	558	ProfessionalService, Article, FAQPage	✓	11
/case-studies/wastedmyult-online	Full Brand Site Shipped in One Day \| WastedMyUlt.online (55)	159	1	573	ProfessionalService, Article, FAQPage	✓	12
/case-studies/living-pantheism	Built for Long-Form Reading \| Living Pantheism Case Study (57)	158	1	510	ProfessionalService, Article, FAQPage	✓	9

07 / STRUCTURED DATA

Structured data

?How to read this section▾

Structured data (JSON-LD) is the machine-readable layer that tells Google and AI assistants who the business is, what it sells and what its pages contain. Copy-paste blocks are provided below.

JSON-LD: The standard format for structured data, placed in the page head.
Organisation / ProfessionalService: The block describing the business itself: name, address, phone, reviews, founder, social profiles.
Service: A block per service page saying what is offered, by whom, where.
FAQPage: Question-and-answer markup. Earns expandable results in Google and is quoted by AI assistants.
Person: A block for each named team member or author. Part of E-E-A-T.
sameAs: Links from the business block to its verified profiles (LinkedIn, Google Business Profile, Instagram). How machines confirm identity.
Broken JSON-LD: Structured data that fails to parse, usually because a plugin injected HTML into it. Google is unlikely to use a broken block at all.

47/47

Pages with JSON-LD

Types used

ProfessionalService, WebSite, WebPage, ItemList, FAQPage, CollectionPage

10/10

Service pages with FAQ

yes

Review/rating markup

Organisation entity as published

Field	Status
Logo	✓
same As	https://x.com/WastedMyUlt https://www.linkedin.com/in/graham-lockett/ https://maps.google.com/?cid=18413233922973550677
Address	✓
Phone	✓
Email	✓
Founder	✓
Description	✓
Rating	✓
Area Served	✓

Recommended entity block (paste into the site header)

Pre-filled from the page, the Google Business Profile and the crawl; fields in <angle brackets> need the client's input.

{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "@id": "https://wastedmyult.com/#organization",
  "name": "Wasted My Ult",
  "url": "https://wastedmyult.com/",
  "logo": "https://<your-domain>/logo.png",
  "image": "https://<your-domain>/office-or-team.jpg",
  "description": "Wasted My Ult: <one sentence: what you do, for whom, where>.",
  "telephone": "+64 <number>",
  "email": "hello@<your-domain>",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "<street>",
    "addressLocality": "Auckland",
    "addressRegion": "<region>",
    "postalCode": "<postcode>",
    "addressCountry": "NZ"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "<lat>",
    "longitude": "<lng>"
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "Auckland"
    },
    {
      "@type": "Country",
      "name": "New Zealand"
    }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "founder": {
    "@type": "Person",
    "name": "<founder name>",
    "jobTitle": "<title>",
    "url": "https://wastedmyult.com/about-us/<slug>/",
    "sameAs": [
      "https://www.linkedin.com/in/<profile>/"
    ]
  },
  "sameAs": [
    "https://x.com/WastedMyUlt",
    "https://www.linkedin.com/in/graham-lockett/",
    "https://maps.google.com/?cid=18413233922973550677",
    "https://www.instagram.com/<handle>/",
    "https://www.google.com/maps?cid=<GBP cid>"
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5.0",
    "reviewCount": "<count from Google>",
    "bestRating": "5"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Our Websites & Web Apps NZ",
          "url": "https://wastedmyult.com/websites",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Recruitment Software NZ",
          "url": "https://wastedmyult.com/crm",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Website Design Cost NZ",
          "url": "https://wastedmyult.com/pricing",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "SEO Audit Services NZ & Australia",
          "url": "https://wastedmyult.com/seo-audit",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Web Developer Auckland",
          "url": "https://wastedmyult.com/web-developer-auckland",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Wellington Web Development",
          "url": "https://wastedmyult.com/web-developer-wellington",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Web Developers Christchurch",
          "url": "https://wastedmyult.com/web-developer-christchurch",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Web Developer NZ",
          "url": "https://wastedmyult.com/web-developer-nz",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Web Development Company for Australia",
          "url": "https://wastedmyult.com/web-developer-australia",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Small Business Website Design NZ",
          "url": "https://wastedmyult.com/small-business-website-design",
          "provider": {
            "@id": "https://wastedmyult.com/#organization"
          },
          "areaServed": "New Zealand"
        }
      }
    ]
  }
}

Schema coverage by page

Page	Types	FAQ
/	ProfessionalService, ItemList, FAQPage	✓
/websites	ProfessionalService, CollectionPage, FAQPage, Service	✓
/case-studies	ProfessionalService, ItemList
/crm	ProfessionalService, SoftwareApplication, FAQPage, Service	✓
/iron-pit	ProfessionalService, ItemList
/iron-pit/the-wall	ProfessionalService, Book
/iron-pit/the-tenth-son	ProfessionalService, Book
/iron-pit/board-game	ProfessionalService, Game
/iron-pit/digital-game	ProfessionalService, VideoGame
/blog	ProfessionalService, Blog
/blog/react-spa-seo-guide	ProfessionalService, BlogPosting, FAQPage	✓
/blog/do-you-need-a-custom-website-2026	ProfessionalService, BlogPosting, FAQPage	✓
/blog/how-much-does-a-website-cost-nz	ProfessionalService, BlogPosting, FAQPage	✓
/blog/wordpress-vs-custom-website	ProfessionalService, BlogPosting, FAQPage	✓
/blog/hire-web-developer-new-zealand	ProfessionalService, BlogPosting, FAQPage	✓
/blog/from-idea-to-app	ProfessionalService, BlogPosting, FAQPage	✓
/blog/can-you-edit-a-custom-website-yourself	ProfessionalService, BlogPosting, FAQPage	✓
/blog/geo-aeo-explained	ProfessionalService, BlogPosting, FAQPage	✓
/pricing	ProfessionalService, Service, FAQPage	✓
/process	ProfessionalService, FAQPage	✓
/about	ProfessionalService, Organization, Person, AboutPage
/contact	ProfessionalService, ContactPage
/seo-audit	ProfessionalService, Service, FAQPage	✓
/privacy	ProfessionalService
/best-web-developers-auckland	ProfessionalService, Article, FAQPage	✓
/web-developer-auckland	ProfessionalService, Service, FAQPage, LocalBusiness	✓
/web-developer-wellington	ProfessionalService, Service, FAQPage, LocalBusiness	✓
/web-developer-christchurch	ProfessionalService, Service, FAQPage, LocalBusiness	✓
/web-developer-nz	ProfessionalService, Service, FAQPage	✓
/web-developer-australia	ProfessionalService, Service, FAQPage	✓
/small-business-website-design	ProfessionalService, Service, FAQPage	✓
/case-studies/cre8-collective	ProfessionalService, Article, FAQPage	✓
/case-studies/flyinn	ProfessionalService, Article, FAQPage	✓
/case-studies/cloudbase-print	ProfessionalService, Article, FAQPage	✓
/case-studies/optc	ProfessionalService, Article, FAQPage	✓
/case-studies/exudy	ProfessionalService, Article, FAQPage	✓
/case-studies/covermania	ProfessionalService, Article, FAQPage	✓
/case-studies/solis-panelbeaters	ProfessionalService, Article, FAQPage	✓
/case-studies/malama	ProfessionalService, Article, FAQPage	✓
/case-studies/mindgraph	ProfessionalService, Article, FAQPage	✓
/case-studies/monster-audit	ProfessionalService, Article, FAQPage	✓
/case-studies/arborist-auckland	ProfessionalService, Article, FAQPage	✓
/case-studies/drain-ranger	ProfessionalService, Article, FAQPage	✓
/case-studies/appliance-professional	ProfessionalService, Article, FAQPage	✓
/case-studies/tommy-paint-redo	ProfessionalService, Article, FAQPage	✓
/case-studies/wastedmyult-online	ProfessionalService, Article, FAQPage	✓
/case-studies/living-pantheism	ProfessionalService, Article, FAQPage	✓

08 / CONTENT AUDIT

Content audit

?How to read this section▾

Every article on the site, what it earns in search, and whether it sends readers towards a service.

Cluster: The topic group an article belongs to, derived from its title and keywords.
Zero-traffic article: No clicks and fewer than 20 impressions in three months.
No link to a service: The article body never links to a service page. Readers arrive and leave.
Refresh candidate: Still earning impressions but not updated in 18 months or more. Updating it is cheaper than writing new.
Cadence: Articles published per month.
Impressions: Times a page from the site appeared in Google results, whether or not anyone clicked.
Clicks: Times someone clicked through from Google to the site.
Position: Average ranking in Google for that query. 1 to 10 is page one. Lower is better.

Articles

14,485

Total words

1,585

Median words

Zero-traffic articles

no clicks, under 20 impressions

No link to a service

in-body

No meta description

Topic clusters vs. what they earn

Cluster	Articles	Words	Clicks (3 mo)	Impressions	Serves
Website cost & buying decisions	5	7,704	0	703	/websites
Hiring a developer	1	1,835	0	42	/web-developer-auckland
Web apps & MVPs	2	3,361	1	101	/websites
Other	1	1,585	0	0	-

Findings

High4 of 9 articles received no organic clicks and under 20 impressions in last 90 daysimpact ●●●●○ · effort L

Roughly 6k words of published content that Search Console barely shows to anyone. Their titles do not match a phrase with measured search volume in New Zealand, so there is no query for them to rank for.

Fix: Adopt the keyword-led content plan below. Refresh and retitle the articles closest to buyer topics (the refresh list names 1 candidate); consolidate or retire the rest.

How we measured this: Article inventory from the crawl (Article/BlogPosting schema pages) joined to the client's Search Console Pages export by URL.

Article inventory (9)

Article	Cluster	Words	Impr.	Clicks	Pos	Links to service
/blog/how-much-does-a-website-cost-nz	Website cost & buying decisions	1,646	625	0	33.7	✓
/blog/wordpress-vs-custom-website	Website cost & buying decisions	1,664	76	0	24.4	✓
/blog/from-idea-to-app	Web apps & MVPs	1,791	74	1	34.2	✓
/blog/hire-web-developer-new-zealand	Hiring a developer	1,835	42	0	19.3	✓
/blog/react-spa-seo-guide	Web apps & MVPs	1,570	27	0	29.0	✓
/blog/do-you-need-a-custom-website-2026	Website cost & buying decisions	1,572	2	0	7.5	✓
/blog/can-you-edit-a-custom-website-yourself	Website cost & buying decisions	1,457	0	0	-	✓
/blog/geo-aeo-explained	Other	1,585	0	0	-	✓
/best-web-developers-auckland	Website cost & buying decisions	1,365	0	0	-	✓

09 / SEARCH PERFORMANCE

Search performance

Google Search Console · Last 90 days · Web search

?How to read this section▾

Google Search Console is Google's own record of how the site appears in results. This is the client's export, not an estimate.

Impressions: Times a page from the site appeared in Google results, whether or not anyone clicked.
Clicks: Times someone clicked through from Google to the site.
CTR: Click-through rate: clicks divided by impressions. How often being seen turns into a visit.
Position: Average ranking in Google for that query. 1 to 10 is page one. Lower is better.
Branded: Searches that include the business name. These are people who already know you; they are not new demand.
Buyer-intent: Queries that read like someone looking to hire or buy (service, agency, cost, near me, a city).
Page 1, zero clicks: Ranking in the top ten yet nobody chooses the result. Usually a weak title or description.
Striking distance: Positions 4 to 20: close enough that a better page can move onto page one.
Expected CTR: The click rate a result at that position normally earns (an industry curve, not client data). Used only to spot under-performing snippets.
Vanity impressions: Phrases the site ranks well for that have nothing to do with what it sells.

Clicks

Last 90 days

3,670

Impressions

1.09%

CTR

33.4

Avg position

0 (0%)

Branded clicks

wastedmyult, wasted my ult

Non-brand clicks

164 queries

+133% clicks

Trend (2nd half vs 1st)

+632% impressions

■ clicks (max 5/day)■ impressions (max 157/day)2026-06-07 to 2026-09-04

Where the impressions come from

Country	Clicks	Impressions	CTR	Pos
New Zealand	26	2,490	1.04%	40.4
Australia	4	42	9.52%	14.6
United States	2	422	0.47%	18.9
Iran	2	6	33.33%	6.0
Uruguay	2	5	40.00%	3.2
Russia	1	14	7.14%	8.8
Belgium	1	13	7.69%	6.8
Japan	1	13	7.69%	6.5

68% of impressions and 65% of clicks are from New Zealand. Everything else is offshore visibility that cannot turn into a New Zealand enquiry.

Devices

Device	Clicks	Impressions	CTR	Pos
Desktop	21	2,976	0.71%	36.9
Mobile	19	671	2.83%	17.8
Tablet	0	23	0.00%	28.0

Buyer-intent queries (what actually produces leads)

101 of 164 tracked queries show buying intent. Together: 1,151 impressions, 0 clicks.

Query	Position	Impressions	CTR
wellington web development	36.8	185	0.0%
website design nz cost	37.2	123	0.0%
website design cost	39.5	107	0.0%
wordpress developer christchurch	29.6	86	0.0%
wordpress developers christchurch	33.2	39	0.0%
website design cost nz	35.1	32	0.0%
website design pricing	27.1	30	0.0%
website cost	25.8	26	0.0%
website pricing	27.0	24	0.0%
cost to build a website nz	34.8	22	0.0%
website design pricing nz	35.7	22	0.0%
website designing cost	42.2	22	0.0%
cost to build a website	45.0	20	0.0%
recruitment software nz	65.7	20	0.0%
web developer christchurch	33.4	19	0.0%
wordpress vs custom website design	31.4	19	0.0%
wordpress vs custom website	12.9	17	0.0%
website cost nz	28.5	16	0.0%
arborist report auckland	51.3	14	0.0%
website builders christchurch	66.4	13	0.0%
website design packages prices	38.8	13	0.0%
web development wellington	57.3	12	0.0%
wellington desarrollador web	7.2	12	0.0%
wellington desarrolladores web	20.2	11	0.0%
immigration recruitment hr software nz	78.8	10	0.0%

Striking distance (positions 4 to 20)

Query	Position	Impressions	Clicks
wordpress vs custom website	12.9	17	0

Vanity impressions (rank well, nobody clicks, wrong intent)

No data.

Top pages by clicks

Page	Clicks	Impr.	Pos
/	24	145	17.2
/iron-pit/	6	167	4.8
/case-studies/cre8-collective	2	39	13.2
/web-developer-christchurch	1	445	37.8
/web-developer-auckland	1	298	47.5
/iron-pit/digital-game	1	99	5.1
/blog/from-idea-to-app	1	74	34.2
/about	1	73	4.0
/iron-pit/board-game	1	59	7.6
/enclave	1	33	8.2
/iron-pit/the-wall	1	9	17.1
/web-developer-wellington	0	685	38.3
/blog/how-much-does-a-website-cost-nz	0	625	33.7
/websites/	0	407	47.2
/crm	0	78	64.4

Service pages in search

Page	Clicks	Impr.	Pos
/web-developer-wellington	0	685	38.3
/web-developer-christchurch	1	445	37.8
/websites/	0	407	47.2
/web-developer-auckland	1	298	47.5
/crm	0	78	64.4
/pricing	0	10	5.2

Findings

Critical101 buyer-intent queries, 5 on page 1, yet only 0 clicks from buyers in last 90 daysimpact ●●●●● · effort L

Of 164 tracked queries, 101 show buying intent (service, agency, hire, cost, location terms…). Together they produced 1,151 impressions and 0 clicks. Those are the only organic clicks that can be counted as potential leads; the other 40 non-brand clicks came from queries with no buying signal in them.

Fix: The service pages need to own these terms: location in titles/H1, Service + LocalBusiness schema, internal links from articles, and the keyword gaps in the market section closed with new pages.

Evidence (10)

"wellington web development" pos 36.8 · 185 imp · 0 clicks
"website design nz cost" pos 37.2 · 123 imp · 0 clicks
"website design cost" pos 39.5 · 107 imp · 0 clicks
"wordpress developer christchurch" pos 29.6 · 86 imp · 0 clicks
"wordpress developers christchurch" pos 33.2 · 39 imp · 0 clicks
"website design cost nz" pos 35.1 · 32 imp · 0 clicks
"website design pricing" pos 27.1 · 30 imp · 0 clicks
"website cost" pos 25.8 · 26 imp · 0 clicks
"website pricing" pos 27.0 · 24 imp · 0 clicks
"cost to build a website nz" pos 34.8 · 22 imp · 0 clicks

How we measured this: The client's own Google Search Console export (Queries, Pages, Countries, Devices, Dates) and GA4 Reports snapshot export.

HighService pages earned 2 clicks, 5% of organic trafficimpact ●●●●● · effort M

6 service URLs appear in Search Console with 1,923 impressions at average position 42.4. The pages built to convert are among the least visible pages on the site.

Fix: Prioritise the service pages in the action plan: titles, H1s, schema, internal links, and one supporting article per service.

Evidence (6)

/web-developer-wellington pos 38.3 · 685 imp · 0 clicks
/web-developer-christchurch pos 37.8 · 445 imp · 1 click
/websites/ pos 47.2 · 407 imp · 0 clicks
/web-developer-auckland pos 47.5 · 298 imp · 1 click
/crm pos 64.4 · 78 imp · 0 clicks
/pricing pos 5.2 · 10 imp · 0 clicks

How we measured this: The client's own Google Search Console export (Queries, Pages, Countries, Devices, Dates) and GA4 Reports snapshot export.

Insight40 organic clicks in last 90 days (~3/week)impact ●●●●● · effort L

For a site with 47 crawled pages and 9 articles, this is a low return on the content investment; the content exists, it just isn't aimed at what buyers in New Zealand search.

Fix: The action plan is ordered to fix that.

How we measured this: The client's own Google Search Console export (Queries, Pages, Countries, Devices, Dates) and GA4 Reports snapshot export.

Insight1 query sits in striking distance (positions 4-20)impact ●●●●○ · effort M · quick win

These already earn impressions, so a few positions of improvement turn into clicks without any new content. On the CTR-by-position curve used in this report (an industry assumption, not client data), position 3 earns several times the clicks of position 8.

Fix: For each: add the exact phrase to the ranking page's title/H2, answer it directly in the first paragraph, add 2-3 internal links with that anchor.

Evidence (1)

"wordpress vs custom website" pos 12.9 · 17 imp

How we measured this: The client's own Google Search Console export (Queries, Pages, Countries, Devices, Dates) and GA4 Reports snapshot export.

10 / ANALYTICS (GA4)

Analytics (GA4)

2026-06-07 to 2026-09-04

?How to read this section▾

Google Analytics 4 records what visitors do once they arrive. This is the client's Reports snapshot export.

Active users: People who had at least one engaged session in the period.
Sessions: Visits. One person can have several.
Channel: How the visit started: Organic Search (Google), Direct (typed the address or untracked link), Referral, Social, AI Assistant (ChatGPT, Perplexity and similar).
Engagement: Average time a user actively spent on the site.
Key events: The conversions the business has told GA4 to count: forms, calls, bookings. If there are none, leads are invisible.
Organic share: Proportion of sessions that came from unpaid search.

301

Active users

2026-06-07 to 2026-09-04

294

New users

407

Sessions

675

Page views

53s

Avg engagement

per active user

Key events

none configured

34%

NZ users

20%

Organic share

of sessions

Sessions by channel

Direct

273 67%

Organic Search

80 20%

Referral

31 8%

Organic Social

17 4%

AI Assistant

3 1%

Unassigned

3 1%

New users by first channel

Direct

214

Organic Search

Referral

Organic Social

AI Assistant

Top pages (views)

Page title	Views
NZ Web Developer \| Websites Built to Show Up in Google, ChatGPT & AI Search \| Wasted My Ult	293
Custom Website & Web App Development \| From $5,000 NZD \| Wasted My Ult	67
Custom Website & Web App Development \| Wasted My Ult	55
Pricing \| Custom Websites, Web Apps & AEO Content \| Wasted My Ult	34
Contact \| Get a Fixed Quote in 48 Hours \| Wasted My Ult	18
About \| Wasted My Ult, a NZ Dev Shop That Actually Ships	17
Web Development Blog \| React, Next.js, SaaS \| Wasted My Ult	16
Our Websites & Web Apps \| 16 Shipped Projects \| Wasted My Ult	15
Web Development Case Studies \| Real Problems, Real Results \| Wasted My Ult	14
The Iron Pit Universe \| Books, Board Game, Digital Game & OST \| Wasted My Ult	11
Affordable CRM for Recruitment, HR & Advisory Firms \| NZ-Built \| Wasted My Ult	10
How We Build \| Process & Methodology \| Wasted My Ult	10

Events

Event	Count
page_view	675
session_start	407
first_visit	294
user_engagement	193
click	136
scroll	109
form_start	7

GA4 already records an "AI Assistant" channel (3 sessions). That is ChatGPT, Perplexity and Copilot sending real visitors: the channel the AI-readiness section is about.

Findings

CriticalGA4 key events are configured (purchase, generate_lead, contact_click) but none fired in the periodimpact ●●●●● · effort S · quick win

The events marked as key events (purchase, generate_lead, contact_click) did not fire once between 2026-06-07 and 2026-09-04, and purchase, generate_lead, contact_click did not appear in the event list for the period. The site has contact/enquiry forms (GA4 recorded 7 form_start events in the period), but none of those actions are counted, so nobody can say which channel or page produces a lead. Marketing decisions are being made without conversion data.

Fix: In GA4 Admin → Events, mark form submissions as key events (and unmark purchase, generate_lead, contact_click if the site never sends it); add UTM tags to social links. Data starts collecting the day after.

How we measured this: The client's own Google Search Console export (Queries, Pages, Countries, Devices, Dates) and GA4 Reports snapshot export.

Medium67% of sessions are "Direct"impact ●●●○○ · effort S · quick win

"Direct" is where GA4 puts visits it cannot attribute: untagged links in emails, untagged social/LinkedIn links, messaging apps, and typed URLs. At this share, some traffic that a channel is earning is being credited to nothing, so those channels look weaker than they are.

Fix: Add UTM parameters to every email and social link (utm_source, utm_medium, utm_campaign).

How we measured this: The client's own Google Search Console export (Queries, Pages, Countries, Devices, Dates) and GA4 Reports snapshot export.

11 / KEYWORD VALUE MODEL

Keyword value model

399 relevant keywords from 1,441 analysed · NZ spelling

?How to read this section▾

Every phrase NZ buyers type that is relevant to this business, scored on what the traffic is worth. Only NZ spelling is used; a US spelling is kept only when it is a large NZ search term in its own right, and it is marked with the reason.

NZ vol/mo: How many times a month New Zealanders search this exact phrase in Google, averaged over 12 months (Google Ads data).
CPC: Cost per click: what advertisers pay for one click on this phrase in NZ, in NZD. A high CPC means the click leads to money, so it is the market's own estimate of what a visitor is worth.
KD: Keyword difficulty, 0 to 100. How strong the sites already ranking are. Under 30 is open ground; over 60 needs real authority.
Intent: Why someone types the phrase. Transactional: ready to buy or hire. Commercial: comparing options. Informational: learning. Navigational: looking for a specific site.
You rank: Where the site currently sits in Google NZ for that phrase, if it is in the top 100 at all.
Value/mo: Volume x CPC x an intent weight. What the traffic for this phrase would cost to buy in Google Ads each month. Not a revenue forecast.
Opportunity: Value divided by difficulty, boosted when the site already sits on page one or two. Where to start.
Buyer keyword: Commercial or transactional intent with at least 10 searches a month.
Free version / paid version: A phrase the site already appears for (low CPC, informational) paired with the buyer version of the same topic (higher CPC, commercial). Same page, different title.
Table stakes: Keywords two or more competitors rank for. The category expects you to have them.
Single-owner: Keywords only one competitor ranks for. Take them from that one site.
Open ground: Commercial phrases with low difficulty that none of the identified competitors rank for in the top 20. Verify with a live search before committing.
US spelling: A US-spelled phrase kept because NZ searches for it outnumber the NZ spelling. Hover or see the note for the numbers.
As typed: A phrase real people type with a grammar slip or a typo ("what is copywriter do"). The searches are counted, but no page should carry it as a title or heading: Google matches the intent to the correctly written phrase, and a typo in a headline costs more trust than the clicks are worth. These are never used as page targets or article briefs.
Filtered out: Brand names, people's names, job-seeker and DIY-tool phrases, off-topic terms and low-volume US spellings. Listed so the filter can be checked.

Every keyword we found (1,441 in total) was classified before scoring. 399 are relevant business keywords; the rest are filtered out as brand (0), people's names (0), job-seeker, student or DIY-tool intent (166), buyers outside New Zealand (34), off-topic (842) or US spellings without enough NZ volume (0). Relevant keywords are then scored on volume x CPC x intent. CPC is what advertisers pay for a click on that exact phrase in NZ, so it is the market's own estimate of what a visitor is worth.

Spelling note: NZ spelling only. No US-spelled phrase had enough NZ search volume to be worth keeping.

Buyer keywords

commercial intent, 10+ searches/mo

41,800

Monthly searches

across those keywords

$636,599/mo

Equivalent ad value

if you owned every click

$176,427/mo

Realistic top-3 value

keywords not yet in the top 3

The buyer keywords, ranked by value

Keyword	NZ vol/mo	CPC	Intent	KD	You rank	Value/mo
web design auckland	6,600	$11.79	commercial	62	not ranking	$85,984
website builder	1,600	$28.05	commercial	74	#3	$38,148
website builders	1,600	$22.25	commercial	45	not ranking	$30,260
website builder sites	1,600	$22.25	commercial	55	not ranking	$30,260
website building nz	720	$28.05	commercial	74	not ranking	$22,317
web developer christchurch	1,000	$20.02	commercial	62	#38	$22,122
web developers christchurch	1,000	$20.02	commercial	11	#61	$22,122
website design	1,600	$13.57	commercial	80	not ranking	$18,455
website design websites	1,600	$13.57	commercial	54	not ranking	$18,455
web design for website	1,600	$13.57	commercial	54	not ranking	$18,455
website designing websites	1,600	$13.57	commercial	54	not ranking	$18,455
web design	1,600	$13.57	commercial	75	not ranking	$18,455
web developer auckland	880	$18.76	commercial	72	#79	$18,242
website designers auckland	880	$18.76	commercial	61	not ranking	$18,242
web designers auckland	880	$18.76	commercial	73	not ranking	$18,242
website developers auckland	880	$18.76	commercial	64	not ranking	$18,242
website design christchurch new zealand	1,000	$13.08	commercial	12	not ranking	$14,453
web development christchurch	1,000	$13.08	commercial	63	#59	$14,453
website builder christchurch	1,000	$13.08	commercial	52	not ranking	$14,453
website builders christchurch	1,000	$13.08	commercial	52	#66	$14,453
website development christchurch	1,000	$13.08	commercial	21	not ranking	$14,453
web developer nz	1,000	$12.76	commercial	4	not ranking	$14,100
web design company in new zealand	1,000	$12.76	commercial	54	not ranking	$14,100
website developers nz	1,000	$12.76	commercial	75	not ranking	$14,100
wix website building	1,300	$10.87	commercial	27	not ranking	$12,011
digital agency marketing	880	$10.76	commercial	25	not ranking	$10,463
website design company in auckland	590	$11.79	commercial	62	not ranking	$7,686
web development auckland	590	$11.79	commercial	72	not ranking	$7,686
web design company auckland	590	$11.79	commercial	62	not ranking	$7,686
web development company in auckland	590	$9.89	commercial	29	#81	$6,448
website development company in auckland	590	$9.89	commercial	75	#91	$6,448
web designer	720	$10.47	commercial	23	not ranking	$6,408
website designers new zealand	320	$15.98	commercial	72	not ranking	$5,651
web design in hamilton	390	$12.04	commercial	19	not ranking	$5,189
affordable website design auckland	260	$17.76	commercial	61	not ranking	$5,102
cheap website design auckland	260	$17.76	commercial	61	not ranking	$5,102
cheap web design auckland	260	$17.76	commercial	61	not ranking	$5,102
affordable web design auckland	260	$17.76	commercial	54	not ranking	$5,102
best website builder	170	$27.12	commercial	26	not ranking	$5,094
web developers near me	390	$10.21	commercial	57	#41	$4,400

You rank for the free version. Here is the paid version

Phrases the site already surfaces for, paired with the higher-CPC, buyer-intent variants on the same topic. Same page, different title: that is the whole move.

now wordpress developer christchurch 86 impressions · 0 clicks · pos 30 · no CPC · commercial

target web developer christchurch 1,000/mo · $20.02 CPC · commercial · KD 62 · you #38

target web developers christchurch 1,000/mo · $20.02 CPC · commercial · KD 11 · you #61

target web developer auckland 880/mo · $18.76 CPC · commercial · KD 72 · you #79

target website developers auckland 880/mo · $18.76 CPC · commercial · KD 64

now how much does a website cost nz 49 impressions · 0 clicks · pos 1 · no CPC · informational

target website builder 1,600/mo · $28.05 CPC · commercial · KD 74 · you #3

target website builders 1,600/mo · $22.25 CPC · commercial · KD 45

target website builder sites 1,600/mo · $22.25 CPC · commercial · KD 55

target website building nz 720/mo · $28.05 CPC · commercial · KD 74

now cost to build a website nz 42 impressions · 0 clicks · pos 45 · no CPC · commercial

target website builder 1,600/mo · $28.05 CPC · commercial · KD 74 · you #3

target website builders 1,600/mo · $22.25 CPC · commercial · KD 45

target website builder sites 1,600/mo · $22.25 CPC · commercial · KD 55

target website building nz 720/mo · $28.05 CPC · commercial · KD 74

now wordpress developers christchurch 39 impressions · 0 clicks · pos 33 · no CPC · commercial

target web developers christchurch 1,000/mo · $20.02 CPC · commercial · KD 11 · you #61

target website developers auckland 880/mo · $18.76 CPC · commercial · KD 64

target website developers nz 1,000/mo · $12.76 CPC · commercial · KD 75

target web developers near me 390/mo · $10.21 CPC · commercial · KD 57 · you #41

now website pricing 24 impressions · 0 clicks · pos 27 · no CPC · commercial

target website builder 1,600/mo · $28.05 CPC · commercial · KD 74 · you #3

target website builders 1,600/mo · $22.25 CPC · commercial · KD 45

target website builder sites 1,600/mo · $22.25 CPC · commercial · KD 55

target website building nz 720/mo · $28.05 CPC · commercial · KD 74

now hr software for recruitment 17 impressions · 0 clicks · pos 60 · no CPC · commercial

target software company 210/mo · $3.73 CPC · commercial · KD 27

now wordpress developer hobsonville 12 impressions · 0 clicks · pos 33 · no CPC · off-topic

target web developer christchurch 1,000/mo · $20.02 CPC · commercial · KD 62 · you #38

target web developers christchurch 1,000/mo · $20.02 CPC · commercial · KD 11 · you #61

target web developer auckland 880/mo · $18.76 CPC · commercial · KD 72 · you #79

target website developers auckland 880/mo · $18.76 CPC · commercial · KD 64

now immigration recruitment hr software nz 10 impressions · 0 clicks · pos 79 · no CPC · commercial

target software company 210/mo · $3.73 CPC · commercial · KD 27

now website creation cost 6 impressions · 0 clicks · pos 36 · no CPC · commercial

target website builder 1,600/mo · $28.05 CPC · commercial · KD 74 · you #3

target website builders 1,600/mo · $22.25 CPC · commercial · KD 45

target website builder sites 1,600/mo · $22.25 CPC · commercial · KD 55

target website building nz 720/mo · $28.05 CPC · commercial · KD 74

now "ezoic ads" -site:reddit.com -site:twitter.com -site:x.com -site:wykop.pl -site:tripadvisor.com -site:youtube.com -site:yelp.com -site:booking.com -site:facebook.com -site:instagram.com -site:tiktok.com 3 impressions · 0 clicks · pos 1 · no CPC · off-topic

target website builder 1,600/mo · $28.05 CPC · commercial · KD 74 · you #3

target website builders 1,600/mo · $22.25 CPC · commercial · KD 45

target website builder sites 1,600/mo · $22.25 CPC · commercial · KD 55

target website building nz 720/mo · $28.05 CPC · commercial · KD 74

now how much does it cost to build a website 3 impressions · 0 clicks · pos 47 · no CPC · informational

target website builder 1,600/mo · $28.05 CPC · commercial · KD 74 · you #3

target website builders 1,600/mo · $22.25 CPC · commercial · KD 45

target website builder sites 1,600/mo · $22.25 CPC · commercial · KD 55

target website building nz 720/mo · $28.05 CPC · commercial · KD 74

now how much does it cost to make a website 3 impressions · 0 clicks · pos 41 · no CPC · informational

target website builder 1,600/mo · $28.05 CPC · commercial · KD 74 · you #3

target website builders 1,600/mo · $22.25 CPC · commercial · KD 45

target website builder sites 1,600/mo · $22.25 CPC · commercial · KD 55

target website building nz 720/mo · $28.05 CPC · commercial · KD 74

now wordpress developer new lynn 3 impressions · 0 clicks · pos 43 · no CPC · off-topic

target web developer christchurch 1,000/mo · $20.02 CPC · commercial · KD 62 · you #38

target web developers christchurch 1,000/mo · $20.02 CPC · commercial · KD 11 · you #61

target web developer auckland 880/mo · $18.76 CPC · commercial · KD 72 · you #79

target website developers auckland 880/mo · $18.76 CPC · commercial · KD 64

now "ezoic" -site:reddit.com -site:twitter.com -site:x.com -site:wykop.pl -site:tripadvisor.com -site:youtube.com -site:yelp.com -site:booking.com -site:facebook.com -site:instagram.com -site:tiktok.com 2 impressions · 0 clicks · pos 6 · no CPC · off-topic

target website builder 1,600/mo · $28.05 CPC · commercial · KD 74 · you #3

target website builders 1,600/mo · $22.25 CPC · commercial · KD 45

target website builder sites 1,600/mo · $22.25 CPC · commercial · KD 55

target website building nz 720/mo · $28.05 CPC · commercial · KD 74

now audited websites 2 impressions · 0 clicks · pos 72 · no CPC · off-topic

target website design websites 1,600/mo · $13.57 CPC · commercial · KD 54

target website designing websites 1,600/mo · $13.57 CPC · commercial · KD 54

target web design company websites 390/mo · $10.14 CPC · commercial · KD 50

target best website design websites 140/mo · $3.97 CPC · commercial · KD 37

Top opportunities (value divided by difficulty, boosted when already on page 1 or 2)

Keyword	NZ vol/mo	CPC	Intent	KD	You rank	Value/mo
web design auckland	6,600	$11.79	commercial	62	not ranking	$85,984
web developers christchurch	1,000	$20.02	commercial	11	#61	$22,122
website builders	1,600	$22.25	commercial	45	not ranking	$30,260
web developer nz	1,000	$12.76	commercial	4	not ranking	$14,100
website builder sites	1,600	$22.25	commercial	55	not ranking	$30,260
website design christchurch new zealand	1,000	$13.08	commercial	12	not ranking	$14,453
website development christchurch	1,000	$13.08	commercial	21	not ranking	$14,453
web developer christchurch	1,000	$20.02	commercial	62	#38	$22,122
auckland website design	6,600	$11.79	navigational	80	not ranking	$25,290
website design websites	1,600	$13.57	commercial	54	not ranking	$18,455
web design website design as typed	1,600	$13.57	commercial	54	not ranking	$18,455
web design for website	1,600	$13.57	commercial	54	not ranking	$18,455
website designing websites	1,600	$13.57	commercial	54	not ranking	$18,455
website building nz	720	$28.05	commercial	74	not ranking	$22,317
website design website as typed	1,600	$13.57	commercial	62	not ranking	$18,455
website designers auckland	880	$18.76	commercial	61	not ranking	$18,242
wix website building	1,300	$10.87	commercial	27	not ranking	$12,011
website developers auckland	880	$18.76	commercial	64	not ranking	$18,242
design website design as typed	1,600	$13.57	commercial	66	not ranking	$18,455
web developer auckland	880	$18.76	commercial	72	#79	$18,242
web designers auckland	880	$18.76	commercial	73	not ranking	$18,242
digital agency marketing	880	$10.76	commercial	25	not ranking	$10,463
web design	1,600	$13.57	commercial	75	not ranking	$18,455
website builder christchurch	1,000	$13.08	commercial	52	not ranking	$14,453
website builders christchurch	1,000	$13.08	commercial	52	#66	$14,453
website design	1,600	$13.57	commercial	80	not ranking	$18,455
web design company in new zealand	1,000	$12.76	commercial	54	not ranking	$14,100
web development christchurch	1,000	$13.08	commercial	63	#59	$14,453
website builder	1,600	$28.05	commercial	74	#3	$38,148
website developers nz	1,000	$12.76	commercial	75	not ranking	$14,100

Who owns which buyer keyword

Positions in Google NZ for Wasted My Ult and each identified competitor (DataForSEO ranked keywords + domain intersection, the top 39 by value). Table stakes = two or more competitors rank; single-owner = one competitor has it to themselves.

Keyword	Vol/mo	CPC	You	thewebguys.co.nz	moneyhub.co.nz	employmenthero.com	nativesoftware.co.nz	elmosoftware.co.nz
web design auckland	6,600	$11.79	-	#2	-	-	-	-
website builder	1,600	$28.05	#3	#7	-	-	-	-
auckland website design	6,600	$11.79	-	#1	-	-	-	-
website building nz	720	$28.05	-	#1	-	-	-	-
website design	1,600	$13.57	-	#2	-	-	-	-
website design websites	1,600	$13.57	-	#1	-	-	-	-
web design website design as typed	1,600	$13.57	-	#2	-	-	-	-
website design website as typed	1,600	$13.57	-	#1	-	-	-	-
web design	1,600	$13.57	-	#1	-	-	-	-
website designers auckland	880	$18.76	-	#2	-	-	-	-
web designers auckland	880	$18.76	-	#3	-	-	-	-
website developers auckland	880	$18.76	-	#2	-	-	-	-
web developer nz	1,000	$12.76	-	#6	-	-	-	-
web design company in new zealand	1,000	$12.76	-	#2	-	-	-	-
website developers nz	1,000	$12.76	-	#1	-	-	-	-
digital agency marketing	880	$10.76	-	#2	-	-	-	-
website design company in auckland	590	$11.79	-	#1	-	-	-	-
web design company auckland	590	$11.79	-	#2	-	-	-	-
web design web	1,600	$13.57	-	#2	-	-	-	-
web development company in auckland	590	$9.89	#81	#1	-	-	-	-
website development company in auckland	590	$9.89	#91	#1	-	-	-	-
web designer	720	$10.47	-	#25	-	-	-	-
website designers new zealand	320	$15.98	-	#1	-	-	-	-
web design in hamilton	390	$12.04	-	#24	-	-	-	-
affordable website design auckland	260	$17.76	-	#3	-	-	-	-
cheap website design auckland	260	$17.76	-	#2	-	-	-	-
cheap web design auckland	260	$17.76	-	#4	-	-	-	-
affordable web design auckland	260	$17.76	-	#3	-	-	-	-
website designers near me	390	$10.21	-	#3	-	-	-	-
web designers near me	390	$10.21	-	#3	-	-	-	-
web design company websites	390	$10.14	-	#2	-	-	-	-
web designing company	390	$10.14	-	#1	-	-	-	-
digital agency	320	$11.35	-	#28	-	-	-	-
web design firms	390	$10.14	-	#3	-	-	-	-
kiwi website design	260	$9.23	-	#18	-	-	-	-
web development	480	$13.62	-	#6	-	-	-	-
software company	210	$3.73	-	-	-	-	#24	-
web design nelson	260	$7.45	-	#29	-	-	-	-
christchurch web design company	320	-	-	#21	-	-	-	-

Per competitor

Competitor	Buyer kw ranked	Volume	Top terms
thewebguys.co.nz	38	40,060	web design auckland, website builder, auckland website design, website building nz, website design
moneyhub.co.nz	0	0	-
employmenthero.com	0	0	-
nativesoftware.co.nz	1	210	software company
elmosoftware.co.nz	0	0	-

Single-owner keywords

Keyword	Vol	Owner
web design auckland	6,600	thewebguys.co.nz #2
website builder	1,600	thewebguys.co.nz #7
auckland website design	6,600	thewebguys.co.nz #1
website building nz	720	thewebguys.co.nz #1
website design	1,600	thewebguys.co.nz #2
website design websites	1,600	thewebguys.co.nz #1
web design website design	1,600	thewebguys.co.nz #2
website design website	1,600	thewebguys.co.nz #1
web design	1,600	thewebguys.co.nz #1
website designers auckland	880	thewebguys.co.nz #2
web designers auckland	880	thewebguys.co.nz #3
website developers auckland	880	thewebguys.co.nz #2
web developer nz	1,000	thewebguys.co.nz #6
web design company in new zealand	1,000	thewebguys.co.nz #2
website developers nz	1,000	thewebguys.co.nz #1
digital agency marketing	880	thewebguys.co.nz #2
website design company in auckland	590	thewebguys.co.nz #1
web design company auckland	590	thewebguys.co.nz #2
web design web	1,600	thewebguys.co.nz #2
web development company in auckland	590	thewebguys.co.nz #1

Open ground: valuable, low-difficulty, unclaimed by the identified competitors

Commercial intent, CPC of $2 or more, keyword difficulty 30 or under, and none of the 5 identified competitors rank in the top 20. Basis: DataForSEO difficulty plus domain intersection against the identified competitor set. It does not mean the results page is empty, so verify each with a live search before committing.

Keyword	NZ vol/mo	CPC	KD	You rank	Value/mo	Live SERP checked
web developers christchurch	1,000	$20.02	11	#61	$22,122
website development christchurch	1,000	$13.08	21	-	$14,453
wix website building	1,300	$10.87	27	-	$12,011
website design christchurch new zealand	1,000	$13.08	12	-	$14,453
best website builder	170	$27.12	26	-	$5,094
web design wellington	390	$9.53	30	-	$4,107
website designers christchurch	390	$6.28	23	-	$2,706
website designing for small business	210	$11.43	18	-	$2,652
website developers for small business	210	$11.43	12	-	$2,652
website design for small businesses	210	$11.43	18	-	$2,040
web design christchurch	260	$9.55	3	-	$2,744
web design for small business	210	$11.43	4	-	$2,652
website design for a small business	210	$11.43	7	-	$2,040
small business website designs	210	$11.43	7	-	$2,040
small business web designs	210	$11.43	4	-	$2,040
web design for small businesses	210	$11.43	4	-	$2,040
website design near me	90	$15.05	19	-	$1,497
kiwi web design	260	$9.23	3	-	$2,040
website design dunedin	90	$6.85	22	-	$681
tauranga website design	110	$6.24	15	-	$758
website design palmerston north	140	$5.49	9	-	$849
cost of website design	110	$8.21	0	#38	$998	✓
web developer hamilton	20	$24.48	26	-	$541
web design palmerston north	140	$5.49	0	-	$849
ecommerce website design	110	$7.19	9	-	$672

Questions buyers ask

Question	NZ vol/mo	CPC	You rank
how much does a website cost nz	16	-	#1
what is web developer do	10	-	-
how become web developer	10	$2.63	-
how much does web developer make	10	-	-
where can i find a web developer	10	$45.49	-
how much does freelance web developer make	10	-	-
is web development difficult	10	-	-
is web development computer science	10	-	-
what is php in web development	10	-	-
how much do freelance web developers make	10	-	-
how much do web developers make per website	10	-	-
where do web developers work	10	-	-
are web developers software engineers	10	-	-
are web developers rich	10	-	-
what programs do web developers use	10	-	-
how much do web developers make a year	10	-	-
how many web developers are there in the world as typed	10	-	-
how many web developers in the world	10	-	-
how much web developers make	10	-	-
who do web developers work for	10	-	-

What we filtered out and why (40 shown)

Keyword	Reason	NZ vol/mo
my msd	off-topic	823,000
mymsd	off-topic	823,000
carjam	off-topic	450,000
ird website login	job-seeker, student or DIY intent	301,000
temu	off-topic	301,000
mymsd login	job-seeker, student or DIY intent	301,000
nzd to rupee	off-topic	201,000
speed test	off-topic	165,000
speedtest	off-topic	165,000
speeds test	off-topic	165,000
one nz	off-topic	135,000
currency new zealand to usd	off-topic	135,000
msd log i n	off-topic	135,000
new zealand to us dollars	off-topic	135,000
nz to us	off-topic	135,000
skyscanner	off-topic	135,000
nzd to american dollar	off-topic	135,000
income work	off-topic	135,000
nz dollar to usd	off-topic	135,000
working and income	off-topic	135,000
msd login	job-seeker, student or DIY intent	135,000
new zealand dollar to american dollar	off-topic	135,000
new zealand dollar to us dollar	off-topic	135,000
new zealand us dollar	off-topic	135,000
nzd to usd	off-topic	135,000
worker income	off-topic	135,000
google flights	off-topic	110,000
google flight	off-topic	110,000
2 degree	job-seeker, student or DIY intent	90,500
2 degrees	off-topic	90,500
whatsapp website	off-topic	74,000
sharesies	off-topic	74,000
afterpay	off-topic	74,000
simplicity	off-topic	74,000
contact energy	off-topic	74,000
minimum wage nz	job-seeker, student or DIY intent	60,500
genesis energy	off-topic	60,500
prime video	off-topic	60,500
nzd/aud	off-topic	60,500
minimum salary in new zealand	job-seeker, student or DIY intent	60,500

Brand terms: wastedmyult, wasted my ult. People: wasted my ult, graham lockett, lockett.

12 / MARKET AND COMPETITORS

Market and competitors

Google New Zealand · collected 2026-09-07 · DataForSEO Labs, SERP, Backlinks

?How to read this section▾

Where the site stands against the businesses actually ranking for its keywords, from DataForSEO's Google NZ index, live search results and the backlink database.

NZ keywords ranking: Phrases with search volume for which the domain appears in Google NZ's top 100.
Top 3 / Top 10: Of those, how many sit in the top three and top ten.
Est. visits/mo: Estimated monthly visits from Google, calculated from every ranking the domain holds and the typical click share of each position.
Shared kw: Keywords both the site and the competitor rank for.
Adjacent: A site that ranks for some of the same queries but whose rankings are mostly in other categories (under 25% on-topic). Shown for completeness; it is not a like-for-like peer, and it is left out of the authority comparison.
Keyword gap: A relevant phrase a competitor ranks top 20 for and the site has no page for.
Live SERP: The actual Google NZ results page fetched at audit time.
AI Overview: Google's AI-written answer at the top of some results, and which sites it cites.
Maps pack: The three local businesses shown with a map for location searches.
People also ask: The expandable questions Google shows for the query. Direct content briefs.
Referring domains: How many separate websites link to the site. More, and more relevant, is better. This is the main driver of authority.
Backlinks: Total individual links pointing at the site, counting every page that links.
Domain rank: DataForSEO's 0 to 1000 authority score for the domain, based on its link profile.
Broken backlinks: Links from other sites pointing at pages that no longer exist. Redirect them to recover the authority.
Anchor text: The clickable words other sites use when linking here. Mostly brand names is normal; some service phrases is better.

NZ keywords ranking

0 / 0

Top 3 / Top 10

Positions 11 to 20

Est. organic visits/mo

-100% kw

6-month change

-100% traffic

Gap keywords

44,790 searches/mo

Ranking history (keywords in Google NZ)

2026-08

1 0 visits

2026-07

0 - visits

2026-06

0 - visits

2026-05

0 - visits

2026-04

0 - visits

2026-03

0 - visits

Who you are up against

Domain	Shared kw	Keywords	Top 10	Est. visits/mo	Ref. domains	Backlinks
wastedmyult.com	-	1	0	0	33	238
thewebguys.co.nz	-	465	248	17,539	556	24,315
moneyhub.co.nz adjacent	-	27,543	14,756	1,065,852	3,408	37,555
employmenthero.com adjacent	-	1,785	407	14,626	5,643	633,873
nativesoftware.co.nz	-	6	1	33	-	-
elmosoftware.co.nz adjacent	-	100	7	458	-	-
whattheheck.co.nz	-	-	-	0	-	-
horntech.co.nz	-	-	-	0	-	-
designlounge.co.nz	-	-	-	0	-	-
editiongroup.com	-	-	-	0	-	-
softwareadvice.co.nz	-	-	-	0	-	-

Domains most present on page 1 for the live-checked money keywords: thewebguys.co.nz, nz.seek.com, moneyhub.co.nz, employmenthero.com, nativesoftware.co.nz, elmosoftware.co.nz, whattheheck.co.nz, horntech.co.nz.

Keyword gaps: competitors rank top 20, Wasted My Ult has nothing

Keyword	NZ vol/mo	KD	Intent	Who ranks
web design auckland	6,600	61	commercial	thewebguys.co.nz #2
website design auckland	6,600	75	commercial	thewebguys.co.nz #1
web developer nz	1,000	4	commercial	thewebguys.co.nz #6
website design websites	1,600	54	commercial	thewebguys.co.nz #1
web design website design	1,600	54	commercial	thewebguys.co.nz #2
web design web	1,600	61	informational	thewebguys.co.nz #2
website design website	1,600	62	commercial	thewebguys.co.nz #1
web design	1,600	75	informational	thewebguys.co.nz #1
website design	1,600	80	commercial	thewebguys.co.nz #2
digital agency marketing	880	25	commercial	thewebguys.co.nz #2
new zealand web design	1,000	54	commercial	thewebguys.co.nz #1
web design new zealand	1,000	54	commercial	thewebguys.co.nz #1
web design company in new zealand	1,000	54	commercial	thewebguys.co.nz #2
website builder new zealand	720	34	commercial	thewebguys.co.nz #7
website design new zealand	1,000	72	commercial	thewebguys.co.nz #2
website design nz	1,000	75	commercial	thewebguys.co.nz #1
website developers nz	1,000	75	commercial	thewebguys.co.nz #1
website designers auckland	880	61	commercial	thewebguys.co.nz #2
website developers auckland	880	64	commercial	thewebguys.co.nz #2
web development companies in auckland	590	28	commercial	thewebguys.co.nz #1
web development companies auckland	590	28	commercial	thewebguys.co.nz #1
web development company in auckland	590	29	commercial	thewebguys.co.nz #1
web designers auckland	880	73	commercial	thewebguys.co.nz #3
website builder nz	720	55	commercial	thewebguys.co.nz #7
web development company auckland	590	43	commercial	thewebguys.co.nz #1
web development	480	29	informational	thewebguys.co.nz #6
website building nz	720	74	commercial	thewebguys.co.nz #1
web design companies auckland	590	54	commercial	thewebguys.co.nz #2
website design company auckland	590	61	commercial	thewebguys.co.nz #1
website design company in auckland	590	62	commercial	thewebguys.co.nz #1
web design company auckland	590	62	commercial	thewebguys.co.nz #2
web design in auckland	590	62	commercial	thewebguys.co.nz #2
web designers near me	390	28	commercial	thewebguys.co.nz #3
website designers near me	390	31	commercial	thewebguys.co.nz #3
web design company in auckland	590	73	commercial	thewebguys.co.nz #2
website development company in auckland	590	75	commercial	thewebguys.co.nz #1
web design firms	390	34	commercial	thewebguys.co.nz #3
web design company websites	390	50	commercial	thewebguys.co.nz #2
web design company	390	54	commercial	thewebguys.co.nz #2
web designing company	390	54	commercial	thewebguys.co.nz #1

Currently ranking: top non-brand keywords

Keyword	Position	NZ vol/mo	KD	Intent	URL
website design nz cost	38	90	0	commercial	/blog/how-much-does-a-website-cost-nz

Page 2 to page 1 candidates

No data.

Live SERP checks

Keyword	Wasted My Ult	Top 3 now	AI Overview	Maps pack	People also ask
our websites & web apps nz	not on p1	1. nativesoftware.co.nz 2. www.editiongroup.com 3. www.kodaweb.co.nz	yes · cites nativesoftware.co.nz, capitaledge.co.nz, designassembly.org.nz	-	What is the best free website builder in New Zealand? Are web apps the same as websites? What is the best health and safety app in New Zealand? Which apps are web apps?
recruitment software nz	not on p1	1. elmosoftware.co.nz 2. www.softwareadvice.co.nz 3. employmenthero.com	yes · cites elmosoftware.co.nz, employmenthero.com, www.softwareadvice.co.nz	-	What is the best software for recruitment? What is the best recruitment agency in NZ? What is the best HR software for recruitment? What is the best job portal in New Zealand?
website design cost nz	not on p1	1. www.whattheheck.co.nz 2. www.redeyedesign.co.nz 3. www.kiwiwebdesign.co.nz	yes · cites www.reddit.com, www.kiwiwebdesign.co.nz, digitalrefinery.co.nz	-	How much should a full website design cost? Is web design still in demand in 2026? How much does it cost to pay someone to design a website? Is $500 too much for a logo design?
seo audit services nz & australia	not on p1	1. horntech.co.nz 2. thewebguys.co.nz 3. www.upwork.com	yes · cites horntech.co.nz, firstpage.nz, www.vanguard86.com	-	How much does SEO typically cost in New Zealand? Can ChatGPT do an SEO audit? What are some reputable SEO agencies in New Zealand? How much does SEO cost in NZ in 2026?
web developer auckland	not on p1	1. thewebguys.co.nz 2. www.smallbusinesswebdesigns.co.nz 3. nz.seek.com	-	Small Business Web Designs The Web Guys NZ Design Shore Technologies NZ Limited	How much does it cost to create a website in NZ? Is web design still in demand in 2026? What is the average salary for a Web Developer in New Zealand? What is the best website builder in New Zealand?
wellington web development	not on p1	1. www.designlounge.co.nz 2. webstruxure.co.nz 3. growmybusiness.co.nz	yes · cites webstruxure.co.nz, www.timstewartwebdesign.co.nz, growmybusiness.co.nz	-	How much does it cost to get a website built in NZ? Is web design still in demand in 2026? How much should I pay to have a website built? What are the 7 C's of a website?

Backlink profile

Referring domains

238

Backlinks

223

Domain rank

Broken backlinks

recoverable

99%

Brand anchors

Top referring domains

Domain	Rank	Links
exudy.co.nz	210	152
optc.co.nz	147	43
enclaveapp.online	137	9
applianceprofessional.co.nz	7	1
mediaboooster.com	0	1
techbumppy.com	0	1
cmocheatsheets.com	0	1
forbesstories.com	0	1
clifflisting.com	0	1
fashionclothingnews.com	0	1
uncledspizza.com	0	1
archive-hu.com	0	1
bestnz-poker-casinoslot.com	0	1
quotesblom.com	0	1
theforbestimes.com	0	1
thedocmag.com	0	1
ufabettererm4.com	0	1
betwinnermirror.com	0	1
betulcrime.com	0	1
homesforsaleoldgreenwichct.com	0	1

Anchor text

Anchor	Domains	Links
High Quality Dofollow Backlinks DA 50 PA 40 Premium PBN Network Service wastedmyult.com Rank First Page Google Fast SEO Link Building Buy Backlinks Online Cheap	17	17
wastedmyult.com	9	11
(empty)	2	2
Custom Website & Web App Development \| Wasted My Ult	1	3
Site build by Wasted My Ult	1	152
Made by	1	1
Made by WastedMyUlt	1	43
Wasted My Ult	1	9

Findings

High40 category keywords the identified competitors rank for (top 20) where Wasted My Ult has no ranking page, 44,790 NZ searches/monthimpact ●●●●● · effort L

"web design auckland" (6600/mo, KD 61, thewebguys.co.nz #2); "website design auckland" (6600/mo, KD 75, thewebguys.co.nz #1); "web developer nz" (1000/mo, KD 4, thewebguys.co.nz #6); "website design websites" (1600/mo, KD 54, thewebguys.co.nz #1); "web design website design" (1600/mo, KD 54, thewebguys.co.nz #2); "web design web" (1600/mo, KD 61, thewebguys.co.nz #2)

Fix: Each cluster of gap keywords becomes either a new service/landing page (commercial intent) or an article (informational). Prioritised list in the content plan.

How we measured this: DataForSEO: Google NZ (location 2554) Labs data (ranked keywords, domain intersection, keyword ideas/suggestions, difficulty, intent), live SERPs, Backlinks API. Volumes are Google Ads monthly averages; CPC in NZD.

HighNot on page 1 for 6 of 6 live-checked money keywordsimpact ●●●●● · effort L

"our websites & web apps nz" → nativesoftware.co.nz, www.editiongroup.com, www.kodaweb.co.nz; "recruitment software nz" → elmosoftware.co.nz, www.softwareadvice.co.nz, employmenthero.com; "website design cost nz" → www.whattheheck.co.nz, www.redeyedesign.co.nz, www.kiwiwebdesign.co.nz; "seo audit services nz & australia" → horntech.co.nz, thewebguys.co.nz, www.upwork.com; "web developer auckland" → thewebguys.co.nz, www.smallbusinesswebdesigns.co.nz, nz.seek.com; "wellington web development" → www.designlounge.co.nz, webstruxure.co.nz, growmybusiness.co.nz

Fix: Each of these needs a dedicated, location-specific page with Service schema and supporting internal links.

High15 keywords the site already surfaces for have a higher-converting variant it should target insteadimpact ●●●●○ · effort M · quick win

"wordpress developer christchurch" (86 imp, $0.00 CPC) → "web developer christchurch" (1000/mo, $20.02 CPC, commercial); "how much does a website cost nz" (49 imp, $0.00 CPC) → "website builder" (1600/mo, $28.05 CPC, commercial); "cost to build a website nz" (42 imp, $0.00 CPC) → "website builder" (1600/mo, $28.05 CPC, commercial). Same topic, different buyer: the CPC gap shows which version advertisers know converts.

Fix: Retarget the ranking page: put the converting variant in the title, H1 and first paragraph; keep the informational phrase as an H2 so existing impressions are not lost.

Highthewebguys.co.nz attracts an estimated 17,539 NZ organic visits/month vs 0 for Wasted My Ultimpact ●●●●○ · effort L

They rank for 465 keywords (248 in the top 10) with 556 referring domains. Only 35% of their top-150 rankings are in this category, so their traffic comes from other services and the useful comparison is the category keywords in the gap matrix, not the headline traffic.

Fix: Target the category keywords where competitors rank on page 1 and the client has no page (keyword value model + content plan).

MediumGoogle shows an AI Overview on 5 of 6 checked keywords; Wasted My Ult is cited in 0impact ●●●○○ · effort M

"our websites & web apps nz" cites nativesoftware.co.nz, capitaledge.co.nz, designassembly.org.nz, www.fueldesign.co.nz; "recruitment software nz" cites elmosoftware.co.nz, employmenthero.com, www.softwareadvice.co.nz, employmenthero.com; "website design cost nz" cites www.reddit.com, www.kiwiwebdesign.co.nz, digitalrefinery.co.nz, www.fueldesign.co.nz; "seo audit services nz & australia" cites horntech.co.nz, firstpage.nz, www.vanguard86.com, imakdigital.co.nz; "wellington web development" cites webstruxure.co.nz, www.timstewartwebdesign.co.nz, growmybusiness.co.nz, fahrenheit.co.nz

Fix: AI Overviews pull from pages with direct question-answer structure and cited sources. Structure the target pages accordingly (see AI readiness).

Insight40 buyer keywords worth ~$636,599/month in equivalent Google Ads spendimpact ●●●●● · effort M

Highest-value: "web design auckland" (6600/mo · $11.79 CPC · not ranking); "website builder" (1600/mo · $28.05 CPC · you #3); "website builders" (1600/mo · $22.25 CPC · not ranking); "website builder sites" (1600/mo · $22.25 CPC · not ranking); "website building nz" (720/mo · $28.05 CPC · not ranking). Value = volume × CPC × intent weight; CPC is what advertisers pay per click for these exact terms in NZ, i.e. what they are worth.

Fix: The money-pages report card assigns each of these to a page with a rewritten title/H1/meta.

Insight25 buyer keywords with low difficulty (KD ≤ 30) that none of the identified competitors rank forimpact ●●●●○ · effort M

"web developers christchurch" (1000/mo, $20.02 CPC, KD 11); "website development christchurch" (1000/mo, $13.08 CPC, KD 21); "wix website building" (1300/mo, $10.87 CPC, KD 27); "website design christchurch new zealand" (1000/mo, $13.08 CPC, KD 12); "best website builder" (170/mo, $27.12 CPC, KD 26). Basis: DataForSEO keyword difficulty plus domain-intersection against the 5 identified competitors, it means those competitors have no top-20 page, not that the SERP is empty. Verify each with a live search before committing.

Fix: Cheapest wins in the plan: a dedicated page or article per keyword, with the keyword in title/H1 and a direct answer in the first paragraph.

How we measured this: DataForSEO bulk_keyword_difficulty (KD), keyword_suggestions/ideas (volume, CPC), search_intent, and domain_intersection for the identified competitor set.

InsightWhat the page-1 competitors do differentlyimpact ●●●○○ · effort M

1 competitor already publish llms.txt.

Fix: Each point maps to an action already in the plan.

13 / COMPETITOR TEARDOWN

Competitor teardown

4 competitors fetched live

?How to read this section▾

The same checks run on the homepages and service pages of the competitors that occupy page one. Read across a row to see what the category does that this site does not.

Location in title: Whether the homepage title names the city or NZ.
LocalBusiness / Person schema: Structured data describing the business and its people.
Allows AI crawlers: Whether robots.txt lets ChatGPT, Claude, Gemini and Perplexity read the site.
llms.txt: A plain-text summary file for AI systems at /llms.txt.
Response time / size: How quickly the homepage was served and how heavy it is.
Knowledge Panel: The information card Google shows on the right for a well-established brand.
Sitelinks: Extra links under the main result for a brand search. A trust signal.
Ads on your name: Competitors buying ads against the client's brand searches.

The same measurements, applied to the businesses that actually occupy page 1 for the money keywords. Read across a row to see the pattern.

Signal	wastedmyult.com you	thewebguys.co.nz	smallbusinesswebdesigns.co.nz	rocketspark.com	moneyhub.co.nz
Homepage title	NZ Web Developer \| Websites That Show Up in Google & AI	Website Design Auckland - User & SEO Friendly Websites \| The Web Guys	Web Design Auckland - Website Design & Web Development	Website Builder \| Web Design \| Rocketspark	MoneyHub NZ - MoneyHub
Location in title	✓	✓	✓	✗	✓
Homepage words	1,471	1,238	624	426	18,338
Service page words	-	1,471	-	-	-
LocalBusiness schema	✓	✓	✗	✓	✗
Person schema	✗	✗	✗	✗	✗
FAQ on service page	-	✗	-	-	-
Reviews visible	✓	✗	✓	✗	✗
Allows AI crawlers	✓	✓	✓	✓	✓
llms.txt	✓	✗	✗	✓	✗
Social image	✓	✓	✓	✓	✓
Response time / size	33ms · 138 KB	1068ms · 224 KB	1084ms · 159 KB	920ms · 87 KB	1097ms · 1280 KB
Platform	Cloudflare	WordPress, Cloudflare	Cloudflare	Cloudflare	Cloudflare
NZ keywords / est. visits	1 / 0	465 / 17,539	-	-	27,543 / 1,065,852
Referring domains	33	556	-	-	3,408

1 competitor(s) already publish llms.txt.

What Google shows for “Wasted My Ult”

Knowledge Panel

Maps pack

3/8

Results about you

2 your site · 1 your profiles · 0 third-party pages

Unrelated results

someone else on your name

Sitelinks

none

Ads on your name

#	Result	Type	URL
1	Wasted My Ult: NZ Web Developer \| Websites Built to Show ... Custom websites, web apps, and SaaS platforms. React, Next.js, TypeScript. 16 shipped production projects including full case studies.	your site	wastedmyult.com/
2	Graham Lockett - Founder & Creative Director at Wasted ... As the Founder and Creative Director of Wasted My Ult, I help businesses stop missing their shots. We specialize in rapid customer acquisiti...	your profile	nz.linkedin.com/in/graham-lockett-379a0241
3	People should know what a "wasted" ult is. When an ult is considered wasted, at least in my opinion, it is when you either. already won the fight but still used your ult (e.g using .....	unrelated	www.reddit.com/r/OverwatchUniversity/comments/i6frhq/people_should_know_what_a_wasted_ult_is/
4	About \| Wasted My Ult, a NZ Dev Shop That Actually Ships 25 Aug 2026, Wasted My Ult is a New Zealand web development company building custom websites, web apps, and SaaS products. 16 shipped proje...	your site	wastedmyult.com/about
5	I am 21 and I have wasted many years of my life. What ... I am 21 and I have wasted many years of my life. What should I do?	unrelated	www.quora.com/I-am-21-and-I-have-wasted-many-years-of-my-life-What-should-I-do
6	I hate wasting my ult. So of course I wasted it… #overwatch2 ... I hate wasting my ult. So of course I wasted it… #overwatch2 #ow2 #gaming. 11. 0. Share. Video unavailable. This content isn't available.	unrelated	www.youtube.com/shorts/-6PLEwjfWV4
7	How to Stop Wasting Your Life (Avoid These 5 Things)	unrelated	www.youtube.com/watch?v=OgBF3N3MhYw&vl=en
8	"I'm Wasting My Life": What To Do When You Feel This Way You've started living through an identity that's no longer serving you. And that inner tension, the feeling of wasted time, wasted energy, ...	unrelated	olianderson.co.uk/wasting-my-life/

Findings

MediumA Google Maps pack appears on 1 checked keyword; Wasted My Ult appears in 0impact ●●●○○ · effort S

"web developer auckland": Small Business Web Designs (4.9/5, 105 reviews) · The Web Guys NZ (4.9/5, 142 reviews) · Design Shore Technologies NZ Limited (4.7/5, 249 reviews)

Fix: Google Business Profile: the most specific primary category available, verified address, every service listed, regular posts, and steady review velocity.

How we measured this: Google Business Profile data via DataForSEO business_data; live brand SERP.

MediumNo Knowledge Panel when someone Googles "Wasted My Ult"impact ●●●○○ · effort S · quick win

The brand SERP shows 3 of the top 8 results about the business (2 from the site, 1 own profile, 0 third-party pages), no Maps pack, no ads. A Knowledge Panel (logo, reviews, hours, description) is the trust signal prospects look for after a referral.

Fix: Complete the entity schema with sameAs to GBP/LinkedIn/Facebook/Instagram, keep NAP identical everywhere, and publish the founder profile; Google builds the panel from those.

How we measured this: Google Business Profile data via DataForSEO business_data; live brand SERP.

Low2 unrelated sites rank in the top 5 for the brand name: www.reddit.com, www.quora.comimpact ●●○○○ · effort S

Prospects searching the name after a referral see pages that are not about this business (a namesake, a competitor or an unrelated directory).

Fix: Own more of the brand SERP: claim and complete the directory/review profiles, and keep LinkedIn, Facebook, Instagram, Google Business Profile and YouTube ranking under the name.

Evidence (2)

#3 https://www.reddit.com/r/OverwatchUniversity/comments/i6frhq/people_should_know_what_a_wasted_ult_is/
#5 https://www.quora.com/I-am-21-and-I-have-wasted-many-years-of-my-life-What-should-I-do

How we measured this: Google Business Profile data via DataForSEO business_data; live brand SERP.

14 / LOCAL SEARCH

Local search

?How to read this section▾

How the business appears in Google Maps and local results.

Google Business Profile: The listing that powers the map result and the knowledge card for the business.
Primary category: The one category Google uses most to decide which searches the listing appears for.
Maps pack: The three businesses shown on the map for a local search. Being absent means the local demand goes elsewhere.

Maps pack presence

Keyword	Businesses shown
web developer auckland	Small Business Web Designs (4.9/5, 105 reviews) The Web Guys NZ (4.9/5, 142 reviews) Design Shore Technologies NZ Limited (4.7/5, 249 reviews)

15 / AI AND ANSWER-ENGINE READINESS

AI and answer-engine readiness

?How to read this section▾

Whether ChatGPT, Gemini, Claude and Perplexity can read the site, understand who the business is, and quote it when someone asks for a recommendation.

AI readiness: Crawler access 30%, entity clarity 15%, quotability 25%, llms.txt 10%, freshness 10%, E-E-A-T 10%.
Crawler access: Whether robots.txt allows each AI system's crawler. Blocked means that system cannot crawl or learn from the site. Google Search and its AI Overviews use Googlebot; Google-Extended is a separate token for the Gemini app only.
Cloudflare managed block: A default setting in Cloudflare that blocks AI crawlers without the site owner choosing to. Switched off in the dashboard.
llms.txt: A plain-text file at /llms.txt summarising the business for AI systems.
Quotability: How often headings are followed by a direct, self-contained answer an assistant can lift.
Entity clarity: Consistent name, address, phone and linked profiles so machines know exactly which business this is.
E-E-A-T: Experience, Expertise, Authoritativeness, Trust: about page, named authors, team profiles, reviews, contact and privacy pages.
Readiness ladder: Five levels from "online and crawlable" to "an agent can book or buy directly".
What ChatGPT says today: Live answers to buyer questions in this category, and whether the business is named.

AI readiness

Level 4 of 5 on the agent-readiness ladder

AI crawlers blocked

present

llms.txt

Quotability

sameAs profiles

Pages updated in 90d

Team profile pages

Which AI systems can read the site

Crawler	Powers	Access	Rule
GPTBot	ChatGPT (training + browsing)	allowed	allow: /
OAI-SearchBot	ChatGPT Search	allowed	allow: /
ChatGPT-User	ChatGPT browsing on behalf of a user	allowed	allow: /
ClaudeBot	Claude	allowed	allow: /
anthropic-ai	Claude (legacy)	allowed	allow: /
Claude-Web	Claude web	allowed	allow: /
PerplexityBot	Perplexity	allowed	allow: /
Perplexity-User	Perplexity on behalf of a user	allowed	allow: /
Google-Extended	Gemini app (training and grounding; not Google Search or AI Overviews)	allowed	allow: /
Googlebot	Google Search	allowed	allow: /
Bingbot	Bing (feeds Copilot & ChatGPT search)	allowed	allow: /
Applebot-Extended	Apple Intelligence	allowed	allow: /
Amazonbot	Amazon Alexa AI	allowed	allow: /
Meta-ExternalAgent	Meta AI	allowed	allow: /
Bytespider	TikTok / ByteDance	allowed	allow: /
CCBot	Common Crawl (trains many LLMs)	allowed	allow: /
cohere-ai	Cohere	allowed	allow: /
DuckAssistBot	DuckDuckGo AI	allowed	allow: /
YouBot	You.com	allowed	allow: /

Two Google tokens are easy to confuse. Googlebot feeds Google Search and everything in it, including AI Overviews. Google-Extended only controls whether the Gemini app can train on or ground answers in the site; Google states it does not affect Google Search. A site can therefore be quoted in an AI Overview while blocking Google-Extended, ClaudeBot and GPTBot.

What ChatGPT says today

“Who are the best our websites & web apps in Auckland?”: does not mention Wasted My Ult

Auckland boasts a vibrant digital landscape with numerous web design agencies offering a range of services to cater to diverse business needs. Here are some of the top web design agencies in Auckland: **[Forge Creative](https://forge.co.nz/?utm_source=openai)** **Closed · Website designer · 4.8 (45 reviews)** _Ste 3, Level 2/72 Dominion Road, Mount Eden, Auckland 1024, New Zealand_ Offers comprehensive services including strategy, design, content creation, development, and hosting, with an in-house team covering all aspects. **[Kiwi Website Design](https://kiwiwebsitedesign.nz/?utm_source=openai)** **Closed · Website designer · 3.5 (55 reviews)** _12/112 Bush Road, Albany, Auckland 0632, New Zealand_ Transforms good ideas into exceptional online experiences, focusing on growing brands online to promote business success. **[The Web Guys NZ](https://thewebguys.co.nz/?utm_med...

Sources cited: forge.co.nz, kiwiwebsitedesign.nz, thewebguys.co.nz, www.fueldesign.co.nz

“Recommend a our websites & web apps in New Zealand for a small business”: does not mention Wasted My Ult

Here are some recommended websites and web apps in New Zealand that can help small businesses: ### Websites 1. **BizDojo** - A co-working space and community platform for entrepreneurs, offering resources, networking, and support. - [bizdojo.com](https://www.bizdojo.com) 2. **MYOB** - Accounting software tailored for small businesses, providing tools for invoicing, payroll, and financial management. - [myob.com](https://www.myob.com/nz) 3. **Xero** - Cloud-based accounting software designed for small businesses to manage their finances efficiently. - [xero.com](https://www.xero.com/nz) 4. **Trade Me** - New Zealand's largest online marketplace for buying and selling goods, a great platform for small retailers. - [trademe.co.nz](https://www.trademe.co.nz) 5. **NZ Business Magazine** - Offers insights, news, and resources specifically for New Zealand small businesses. -...

“Which Auckland our websites & web apps should I hire and why?”: does not mention Wasted My Ult

Hiring the right web development company in Auckland depends on your specific needs, but here are some reputable options along with reasons to consider them: 1. **Mighty Eight** - **Why**: They specialize in tailored web solutions and have a strong portfolio in both design and development, ensuring your website meets specific business goals. 2. **Mango Communications** - **Why**: They offer a full suite of services from web design to digital marketing, which can help ensure your website not only looks good but also drives traffic and conversions. 3. **Maven** - **Why**: Known for their user-centered design approach, they focus on creating intuitive interfaces and engaging user experiences, which can be vital for customer retention. 4. **Red Lemonade** - **Why**: They have expertise in e-commerce and responsive design, making them a great choice if you're looking to build ...

Google AI Overviews on the money keywords

Keyword	Wasted My Ult cited	Sources cited
our websites & web apps nz	✗	nativesoftware.co.nz, capitaledge.co.nz, designassembly.org.nz, www.fueldesign.co.nz, razor.nz
recruitment software nz	✗	elmosoftware.co.nz, employmenthero.com, www.softwareadvice.co.nz, employmenthero.com, www.theaccessgroup.com, www.capterra.co.nz
website design cost nz	✗	www.reddit.com, www.kiwiwebdesign.co.nz, digitalrefinery.co.nz, www.fueldesign.co.nz, baywebco.nz, www.logodesignnewzealand.co.nz
seo audit services nz & australia	✗	horntech.co.nz, firstpage.nz, www.vanguard86.com, imakdigital.co.nz, www.themarketingstudio.co.nz, www.upwork.com
wellington web development	✗	webstruxure.co.nz, www.timstewartwebdesign.co.nz, growmybusiness.co.nz, fahrenheit.co.nz, www.moneyhub.co.nz, www.somar.co.nz

E-E-A-T signals

Signal	Status
About page with substance	✓
Team profile pages	1
Person schema for authors	✓
Reviews visible on site	✓
Contact page	✓
Privacy policy	✓
Articles with named author	47

Findings

HighChatGPT named Wasted My Ult in 0 of 3 buyer promptsimpact ●●●●○ · effort L

"Who are the best our websites & web apps in Auckland?" → not mentioned; "Recommend a our websites & web apps in New Zealand for a small business" → not mentioned; "Which Auckland our websites & web apps should I hire and why?" → not mentioned

Fix: AI recommendations are built from third-party citations (directories, reviews, press, LinkedIn) plus crawlable, quotable pages. Unblock the AI crawlers first, then build the citation footprint.

How we measured this: robots.txt evaluated per user agent with longest-match rules; page structure from the crawl; live ChatGPT responses via DataForSEO where shown.

The readiness ladder

L1 · Basic web presence: online, Google can crawl it
L2 · Bot-aware: AI crawlers explicitly allowed
L3 · Agent-ready: complete entity schema plus llms.txt so an agent can understand and recommend you
L4 · Agent-integrated: machine-readable services, prices and actions
L5 · Agent-native: an agent can book or buy directly

16 / PRIORITISED ACTION PLAN

Prioritised action plan

8 quick wins · 17 actions

?How to read this section▾

Everything from the audit as a sequence. Quick wins first, then thirty, sixty and ninety days. Each row links to the full finding with evidence.

Severity: How much a finding is holding the site back. Critical: actively suppressing visibility. High: a clear, measurable loss. Medium: worth fixing in the next month. Low: tidy-up. Insight: useful context, not a fault.
Impact: Business effect if fixed, one to five dots. Five dots means it touches leads or revenue directly.
Effort: S: an hour or so of configuration or copy. M: half a day to a day of build work. L: a day or two, or an ongoing campaign.
Quick win: Small effort, real impact, no new content needed. These ship first.
Area: Which part of the audit the action comes from.

Ordered by impact divided by effort. Quick wins can ship this week without new content. Then the 30, 60 and 90-day sequence.

Quick wins (this week)

Severity	Action	Effort	Impact	Area
Critical	GA4 key events are configured (purchase, generate_lead, contact_click) but none fired in the period In GA4 Admin → Events, mark form submissions as key events (and unmark purchase, generate_lead, contact_click if the site never sends it); add UTM tags to social links. Data starts collecting the day after.	S	●●●●●	Search performance
High	Google chose a different canonical than declared on 7 pages Serve the declared canonical directly (no redirect between the two), list that exact URL in the sitemap, and link to it internally. Resubmit the sitemap after the change.	S	●●●●○	Technical SEO
High	15 keywords the site already surfaces for have a higher-converting variant it should target instead Retarget the ranking page: put the converting variant in the title, H1 and first paragraph; keep the informational phrase as an H2 so existing impressions are not lost.	M	●●●●○	Market & competitors
Medium	Google reports 11 of 46 sitemap URLs as not indexed "Page with redirect" and "Duplicate, Google chose different canonical": make the sitemap, the canonical tag and the served URL agree, then resubmit the sitemap. "Discovered/Crawled, currently not indexed": add internal links from indexed pages and give the page enough unique content to be worth indexing; request indexing in Search Console once fixed.	S	●●●●○	Technical SEO
Medium	67% of sessions are "Direct" Add UTM parameters to every email and social link (utm_source, utm_medium, utm_campaign).	S	●●●○○	Search performance
Medium	A Google Maps pack appears on 1 checked keyword; Wasted My Ult appears in 0 Google Business Profile: the most specific primary category available, verified address, every service listed, regular posts, and steady review velocity.	S	●●●○○	Local
Medium	No Knowledge Panel when someone Googles "Wasted My Ult" Complete the entity schema with sameAs to GBP/LinkedIn/Facebook/Instagram, keep NAP identical everywhere, and publish the founder profile; Google builds the panel from those.	S	●●●○○	Local
Medium	1 internal link points to 404 page Update or remove the links; 301 the dead URLs to their closest live equivalent.	S	●●○○○	Technical SEO

Days 1 to 30: fix the foundation

Severity	Action	Effort	Impact	Area
Critical	101 buyer-intent queries, 5 on page 1, yet only 0 clicks from buyers in last 90 days The service pages need to own these terms: location in titles/H1, Service + LocalBusiness schema, internal links from articles, and the keyword gaps in the market section closed with new pages.	L	●●●●●	Search performance
Low	2 unrelated sites rank in the top 5 for the brand name: www.reddit.com, www.quora.com Own more of the brand SERP: claim and complete the directory/review profiles, and keep LinkedIn, Facebook, Instagram, Google Business Profile and YouTube ranking under the name.	S	●●○○○	Local

Days 31 to 60: rebuild the money pages and internal linking

Severity	Action	Effort	Impact	Area
High	Service pages earned 2 clicks, 5% of organic traffic Prioritise the service pages in the action plan: titles, H1s, schema, internal links, and one supporting article per service.	M	●●●●●	Search performance
High	15 keywords the site already surfaces for have a higher-converting variant it should target instead Retarget the ranking page: put the converting variant in the title, H1 and first paragraph; keep the informational phrase as an H2 so existing impressions are not lost.	M	●●●●○	Market & competitors
Medium	Google shows an AI Overview on 5 of 6 checked keywords; Wasted My Ult is cited in 0 AI Overviews pull from pages with direct question-answer structure and cited sources. Structure the target pages accordingly (see AI readiness).	M	●●●○○	Market & competitors

Days 61 to 90: content and authority campaigns

Severity	Action	Effort	Impact	Area
High	40 category keywords the identified competitors rank for (top 20) where Wasted My Ult has no ranking page, 44,790 NZ searches/month Each cluster of gap keywords becomes either a new service/landing page (commercial intent) or an article (informational). Prioritised list in the content plan.	L	●●●●●	Market & competitors
High	Not on page 1 for 6 of 6 live-checked money keywords Each of these needs a dedicated, location-specific page with Service schema and supporting internal links.	L	●●●●●	Market & competitors
High	thewebguys.co.nz attracts an estimated 17,539 NZ organic visits/month vs 0 for Wasted My Ult Target the category keywords where competitors rank on page 1 and the client has no page (keyword value model + content plan).	L	●●●●○	Market & competitors
High	ChatGPT named Wasted My Ult in 0 of 3 buyer prompts AI recommendations are built from third-party citations (directories, reviews, press, LinkedIn) plus crawlable, quotable pages. Unblock the AI crawlers first, then build the citation footprint.	L	●●●●○	AI readiness
High	4 of 9 articles received no organic clicks and under 20 impressions in last 90 days Adopt the keyword-led content plan below. Refresh and retitle the articles closest to buyer topics (the refresh list names 1 candidate); consolidate or retire the rest.	L	●●●●○	Content

17 / CONTENT AND KEYWORD PLAN

Content and keyword plan

?How to read this section▾

What to build and write next, in priority order, with the keyword, format and internal link for each item.

Page type: Service page, location page, comparison or pricing page: the kind of page the keyword needs.
Article brief: Target keyword, its volume and difficulty, a suggested title and format, and the service page the article must link to.
Retarget: An existing page that already covers the topic but does not say so in its title and H1.
Internal-link prescription: Which existing articles should link to which service page, with what anchor text.
Format: Guide, checklist, comparison, cost breakdown or FAQ: the structure that wins for that query.
NZ vol/mo: How many times a month New Zealanders search this exact phrase in Google, averaged over 12 months (Google Ads data).
KD: Keyword difficulty, 0 to 100. How strong the sites already ranking are. Under 30 is open ground; over 60 needs real authority.

New or rebuilt commercial pages

Buyer-intent keywords with no dedicated page today.

Keyword	NZ vol/mo	KD	Page type	Priority
website builders	1,600	45	Service page	14240
website builder sites	1,600	55	Service page	12741
website building nz	720	74	Location landing page	7830
wix website building	1,300	27	Service page	7171
digital agency marketing	880	25	Service page	6439
website builder christchurch	1,000	52	Location landing page	6284
website builders christchurch	1,000	52	Location landing page	6284
best website builder	170	26	Service page	3088
affordable web design auckland	260	54	Location landing page	2171
affordable website design auckland	260	61	Location landing page	2021
cheap website design auckland	260	61	Location landing page	2021
cheap web design auckland	260	61	Location landing page	2021

Article briefs, ranked by opportunity

#	Target keyword	Vol	KD	Suggested title	Format	Links to	Source
1	web design web	1,600	61	Web design web: the complete guide for NZ businesses	Pillar guide	/websites	gap (thewebguys.co.nz)
2	where can i find a web developer	10	-	Where can i find a web developer: the complete guide for NZ businesses	Pillar guide	/web-developer-auckland	keyword data
3	What is the best free website builder in New Zealand?	-	-	What is the best free website builder in New Zealand? A plain-English explanation with NZ examples	Direct-answer article (question H1, answer first)	/websites	People Also Ask
4	Are web apps the same as websites?	-	-	Are web apps the same as websites? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/websites	People Also Ask
5	Which apps are web apps?	-	-	Which apps are web apps? A straight answer for NZ businesses	Pillar guide	/websites	People Also Ask
6	How much should a full website design cost?	-	-	How much should a full website design cost? NZ prices explained (2026)	Pricing guide with a table + FAQ	/websites	People Also Ask
7	What is the best website builder in New Zealand?	-	-	What is the best website builder in New Zealand? A plain-English explanation with NZ examples	Direct-answer article (question H1, answer first)	/websites	People Also Ask
8	how become web developer	10	-	How become web developer? A straight answer for NZ businesses	Pillar guide	/web-developer-auckland	keyword data
9	do professional web developers use wordpress	10	-	Do professional web developers use wordpress? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/websites	keyword data
10	what is web developer do	10	-	What is web developer do? A plain-English explanation with NZ examples	Direct-answer article (question H1, answer first)	/web-developer-auckland	keyword data
11	is web development difficult	10	-	Is web development difficult? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/websites	keyword data
12	is web development computer science	10	-	Is web development computer science? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/websites	keyword data
13	what is php in web development	10	-	What is php in web development? A plain-English explanation with NZ examples	Direct-answer article (question H1, answer first)	/websites	keyword data
14	where do web developers work	10	-	Where do web developers work: the complete guide for NZ businesses	Pillar guide	/web-developer-auckland	keyword data
15	are web developers software engineers	10	-	Are web developers software engineers? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/web-developer-auckland	keyword data
16	are web developers rich	10	-	Are web developers rich? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/web-developer-auckland	keyword data
17	what programs do web developers use	10	-	What programs do web developers use? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/web-developer-auckland	keyword data
18	how many web developers in the world	10	-	How many web developers in the world? A straight answer for NZ businesses	Pillar guide	/web-developer-auckland	keyword data
19	how much web developers make	10	-	How much web developers make? NZ prices explained (2026)	Pricing guide with a table + FAQ	/web-developer-auckland	keyword data
20	who do web developers work for	10	-	Who do web developers work for? A straight answer for NZ businesses	Pillar guide	/web-developer-auckland	keyword data
21	what web developers do	10	-	What web developers do? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/web-developer-auckland	keyword data
22	are web developers still needed	10	-	Are web developers still needed? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/web-developer-auckland	keyword data
23	what do web developers do	10	-	What do web developers do? A straight answer for NZ businesses	Direct-answer article (question H1, answer first)	/web-developer-auckland	keyword data
24	how long does an seo audit take	7	-	How long does an seo audit take? A straight answer for NZ businesses	Pillar guide	/websites	GSC pos 68
25	how much to get a website designed	0	-	How much to get a website designed? NZ prices explained (2026)	Pricing guide with a table + FAQ	/websites	GSC pos 35

Retarget existing pages

Buyer keywords an existing service page already covers topically. It just doesn't say so in the title and H1. Assignments are in the report card.

Keyword	NZ vol/mo	CPC	KD	You rank	Value/mo
web design auckland	6,600	$11.79	62	-	$85,984
web developer christchurch	1,000	$20.02	62	#38	$22,122
web developers christchurch	1,000	$20.02	11	#61	$22,122
website design	1,600	$13.57	80	-	$18,455
website design websites	1,600	$13.57	54	-	$18,455
web design for website	1,600	$13.57	54	-	$18,455
website designing websites	1,600	$13.57	54	-	$18,455
web design	1,600	$13.57	75	-	$18,455
web developer auckland	880	$18.76	72	#79	$18,242
website designers auckland	880	$18.76	61	-	$18,242
web designers auckland	880	$18.76	73	-	$18,242
website developers auckland	880	$18.76	64	-	$18,242
website design christchurch new zealand	1,000	$13.08	12	-	$14,453
web development christchurch	1,000	$13.08	63	#59	$14,453
website development christchurch	1,000	$13.08	21	-	$14,453
web developer nz	1,000	$12.76	4	-	$14,100
web design company in new zealand	1,000	$12.76	54	-	$14,100
website developers nz	1,000	$12.76	75	-	$14,100
website design company in auckland	590	$11.79	62	-	$7,686
web development auckland	590	$11.79	72	-	$7,686
web design company auckland	590	$11.79	62	-	$7,686
web development company in auckland	590	$9.89	29	#81	$6,448
website development company in auckland	590	$9.89	75	#91	$6,448
web designer	720	$10.47	23	-	$6,408
website designers new zealand	320	$15.98	72	-	$5,651

Internal-link prescriptions

Which existing articles should link to which service page, in the body text, with what anchor. 5 links, zero new content.

/websites ← anchor “our websites & web apps” from:

/blog/wordpress-vs-custom-website (76 imp)
/blog/do-you-need-a-custom-website-2026 (2 imp)
/blog/can-you-edit-a-custom-website-yourself
/best-web-developers-auckland

/web-developer-auckland ← anchor “web developer auckland” from:

/blog/hire-web-developer-new-zealand (42 imp)

FAQ additions per service page

Website cost & buying decisions → /websites

How much should a full website design cost?
How much does it cost to pay someone to design a website?
How much does SEO typically cost in New Zealand?
How much does SEO cost in NZ in 2026?
How much does it cost to create a website in NZ?
How much does it cost to get a website built in NZ?

WordPress vs custom → /websites

do professional web developers use wordpress

Hiring a developer → /web-developer-auckland

What is the best recruitment agency in NZ?
What is the average salary for a Web Developer in New Zealand?
what is web developer do
how become web developer
how much does web developer make
where can i find a web developer

Web apps & MVPs → /websites

Are web apps the same as websites?
What is the best health and safety app in New Zealand?
Which apps are web apps?
What is the best software for recruitment?
What is the best HR software for recruitment?
are web developers software engineers

Technical SEO & performance → /websites

How much does SEO typically cost in New Zealand?
Can ChatGPT do an SEO audit?
What are some reputable SEO agencies in New Zealand?
How much does SEO cost in NZ in 2026?
how long does an seo audit take

Questions Google shows for these topics (People Also Ask)

What is the best free website builder in New Zealand?
Are web apps the same as websites?
What is the best health and safety app in New Zealand?
Which apps are web apps?
What is the best software for recruitment?
What is the best recruitment agency in NZ?
What is the best HR software for recruitment?
What is the best job portal in New Zealand?
How much should a full website design cost?
Is web design still in demand in 2026?
How much does it cost to pay someone to design a website?
Is $500 too much for a logo design?
How much does SEO typically cost in New Zealand?
Can ChatGPT do an SEO audit?
What are some reputable SEO agencies in New Zealand?
How much does SEO cost in NZ in 2026?
How much does it cost to create a website in NZ?
What is the average salary for a Web Developer in New Zealand?
What is the best website builder in New Zealand?
How much does it cost to get a website built in NZ?
How much should I pay to have a website built?
What are the 7 C's of a website?

Editorial rules going forward

Pick the keyword before the topic. Every article targets one NZ query with measurable volume or a live People Also Ask question.
Question H1/H2, answer first. The first sentence under each heading should stand alone as a quotable answer. This is how AI Overviews and ChatGPT pick sources.
One service link, in the body, every time. Plus a "How we help" block before the footer.
Numbers and names. Real figures as proof, and a named author with a real profile page.
Refresh quarterly. Update stats, extend FAQs, bump dateModified. Stale pages lose AI citations first.
NZ spelling, always. Optimise, colour, organisation. Use a US spelling only where this report shows New Zealanders search for it.

18 / ALL FINDINGS

All findings

?How to read this section▾

Every finding in the audit, most severe first, with the evidence behind it and how it was measured.

Severity: How much a finding is holding the site back. Critical: actively suppressing visibility. High: a clear, measurable loss. Medium: worth fixing in the next month. Low: tidy-up. Insight: useful context, not a fault.
Impact: Business effect if fixed, one to five dots. Five dots means it touches leads or revenue directly.
Effort: S: an hour or so of configuration or copy. M: half a day to a day of build work. L: a day or two, or an ongoing campaign.
Quick win: Small effort, real impact, no new content needed. These ship first.
Evidence: The specific URLs, values or responses the finding rests on.
How we measured this: The data source and method for the finding, so it can be re-checked.

22 findings. Filter by severity:

Critical101 buyer-intent queries, 5 on page 1, yet only 0 clicks from buyers in last 90 daysimpact ●●●●● · effort L

Evidence (10)

"wellington web development" pos 36.8 · 185 imp · 0 clicks
"website design nz cost" pos 37.2 · 123 imp · 0 clicks
"website design cost" pos 39.5 · 107 imp · 0 clicks
"wordpress developer christchurch" pos 29.6 · 86 imp · 0 clicks
"wordpress developers christchurch" pos 33.2 · 39 imp · 0 clicks
"website design cost nz" pos 35.1 · 32 imp · 0 clicks
"website design pricing" pos 27.1 · 30 imp · 0 clicks
"website cost" pos 25.8 · 26 imp · 0 clicks
"website pricing" pos 27.0 · 24 imp · 0 clicks
"cost to build a website nz" pos 34.8 · 22 imp · 0 clicks

How we measured this: The client's own Google Search Console export (Queries, Pages, Countries, Devices, Dates) and GA4 Reports snapshot export.

CriticalGA4 key events are configured (purchase, generate_lead, contact_click) but none fired in the periodimpact ●●●●● · effort S · quick win

How we measured this: The client's own Google Search Console export (Queries, Pages, Countries, Devices, Dates) and GA4 Reports snapshot export.

HighService pages earned 2 clicks, 5% of organic trafficimpact ●●●●● · effort M

6 service URLs appear in Search Console with 1,923 impressions at average position 42.4. The pages built to convert are among the least visible pages on the site.

Fix: Prioritise the service pages in the action plan: titles, H1s, schema, internal links, and one supporting article per service.

Evidence (6)

/web-developer-wellington pos 38.3 · 685 imp · 0 clicks
/web-developer-christchurch pos 37.8 · 445 imp · 1 click
/websites/ pos 47.2 · 407 imp · 0 clicks
/web-developer-auckland pos 47.5 · 298 imp · 1 click
/crm pos 64.4 · 78 imp · 0 clicks
/pricing pos 5.2 · 10 imp · 0 clicks