When Every Competitor’s Website Looks the Same: Winning Trust With Reviews and Before/After Proof
Heat pump cleaning is a trust purchase. We put Appliance Professional’s Google Reviews and real before/after photos front and centre on a premium dark design no competitor can be mistaken for.
12+
Before/after photos
Live
Google Reviews on-site
4
Ways to get in touch
> THE PROBLEM
Appliance Professional had a WordPress site that wasn’t doing their heat pump cleaning and appliance repair work justice. In a trade where every website is a white template with stock photos, theirs was indistinguishable from the competition.
Heat pump cleaning is a trust-driven purchase: customers are letting a stranger into their home to work on something expensive. The proof that matters (dozens of five-star Google reviews and dramatic before/after photos) was invisible on the old site.
They needed to stand out on the North Shore, show their proof, and never miss an enquiry.
> WHAT WE BUILT
We built a premium site on Next.js 16 and React 19 with a bold dark, glassmorphic design that immediately reads different from every competitor.
Google Reviews are pulled directly onto the site, and a before/after gallery with a full-screen viewer shows 12+ real jobs: the exact evidence a hesitant customer needs. Stats and trust badges run throughout.
Enquiries trigger automatic email alerts via Resend so nothing slips, and visitors get multiple conversion paths: phone, email, Instagram, and the contact form.
TECH STACK:
> THE RESULTS
- Bold dark design that stands out from every template competitor
- Google Reviews displayed directly on the website
- 12+ before/after photos in a full-screen gallery viewer
- Automatic email alerts on every enquiry via Resend
- Fast load times scoring well on Google speed tests
- Four conversion paths: phone, email, Instagram, and form
Proof beats promises. Reviews and before/after photos do the selling. The site’s job is to put them where every visitor sees them, then make getting in touch easy.
"The new site looks nothing like any other appliance company in Auckland. It’s professional, fast, and customers actually get in touch through it."
- Appliance Professional
> QUESTIONS THIS PROJECT ANSWERS
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> INITIATE CONTACT
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