GOOGLE ADS · TRACKED CALLS · ONE DASHBOARD
Ads that are judged on enquiries, not clicks.
You pay Google for the clicks and us to make them worth it. Every form, WhatsApp chat and phone call from an ad is counted and tied back to the search that caused it, every change we make is written down in plain English on a dashboard you can open any day, and the account stays yours. We read it, we never spend from it.
$1,500 + GST a month, plus whatever you choose to spend with Google.
> WHAT YOU GET
Enquiries counted, not clicks
Forms, WhatsApp chats and calls from a tracking number are the result. Clicks, impressions and Google's own "conversions" are reported, but the budget is steered by what actually reached you.
Calls you can hear
A tracking number on the ads and the site records every call: answered, missed, how long, which search caused it. Solis Panelbeaters' first ten tracked calls showed five answered and five not, which is the kind of thing that changes a business before the ads do.
A dashboard, not a monthly PDF
Spend, enquiries, cost per enquiry by week, where the money went by suburb, hour and device, the searches that cost money and brought nothing, and what we changed and why, in your words not ours. Refreshed from the account, open it whenever you like.
The waste cut every week
The searches that will never be customers (the DIY questions, the competitor names, the price shoppers) are blocked weekly from the real search terms, and the budget is moved toward what converts.
Landing pages that match the ad
An ad for dent repair lands on a dent repair page, not the home page. Where a page is missing we write it, because the page is half of the quality score and all of the conversion.
Your account, your data
The Ads account, the conversion history and the tracking numbers stay in your name. If you stop, nothing leaves with us. We work through read-only reporting and logged, reversible changes.
> BUILT FOR PEOPLE LIKE YOU
All 21 case studies
Solis Panelbeaters
5-7 Enquiries a day since launch (was 1-2), as reported by the owner
West Auckland panel shop: the owner reports enquiries went from one or two a day to five to seven after the site and the ads were rebuilt together.
Vital Energy
70 → 86 Audit score, same day
Henderson electricians and solar: rebuilt static-first, the base the ads will land on.
Appliance Professional NZ
12+ Before/after photos
One-page site with an enquiry form: the shape of a landing page that converts.
> THE PRICE
Monthly, plus GST, no fixed term: a month's notice either way. Your ad spend is paid to Google directly and never passes through us. The first month includes the setup; there is no separate setup fee.
Google Ads management
$1,500 + GST
One account, Search and Performance Max, the landing pages the ads need. Setup, conversion tracking, a call-tracking number, the weekly search-term sweep, the dashboard, and a plain-English note each month. Accounts spending under $1,000 a month are quoted on the work they need.
Scope this build
The Content Refill
$300 + GST
Per article, for sites we built. 1,500 to 2,500 words in your voice, answer first, published with search markup and links to your service pages. $150 when you supply the words and we edit, lay out and publish. No minimum. $250 and $100 while we also run your ads.
Scope this buildThe first conversation is free and takes about half an hour: what a job is worth to you, how many you can take, what you spend now and what comes back. From that we tell you whether ads will pay at all, which is sometimes no, and what the first month should cost.
> ADS OR ARTICLES? WHICH ONE FITS
They solve different problems. Ads buy enquiries this month and stop the day you stop paying. Articles earn enquiries slowly and keep earning them for years. Most businesses need one of them first and the other eventually; here is how to tell which.
| Google Ads | Content Refill | |
|---|---|---|
| How fast | Days. The first enquiries usually arrive in the first week. | Months. An article starts ranking in four to twelve weeks and builds from there. |
| What you pay | $1,500 a month to us, plus your ad spend to Google. A workable starting point for an Auckland trade or clinic is $1,000 to $3,000 a month. | $300 an article written by us, or $150 if you supply the words. Once. No monthly fee, no ad spend. |
| What stops when you stop | Everything. Pause the budget and the enquiries pause with it. | Nothing. The articles stay on your site and keep ranking. |
| Best for | Urgent, high-value jobs people search for the moment they need them: a crash, a blocked drain, a broken heat pump, an emergency electrician. | Decisions people research first: a renovation, a property manager, a new supplier, a health practitioner, a big purchase. |
| What it needs from you | A phone that gets answered and a budget you can hold for three months. | Twenty minutes per article to tell us how you would answer the question. |
| How you know it worked | Cost per enquiry on the dashboard, every week. | Search Console and the monthly report: which articles rank, which bring visitors, which bring forms. |
PICK ADS IF
- You can take more work now and the phone is answered
- Your jobs are worth a few hundred dollars or more each
- People search for you in a hurry
- You can hold a budget for three months while it tunes
PICK ARTICLES IF
- Customers research before they choose
- You would rather own the result than rent it
- Your margin cannot carry a monthly ad bill yet
- You are the best in your area at something and nobody can tell online
DO BOTH IF
- You want enquiries now and a site that needs the ads less each year
- The ads keep showing you the questions people ask; the articles answer them
- Articles cost $250 instead of $300 while the ads run ($100 if you supply the words)
Both together is how Solis went: the site, the pages the ads land on, and the campaigns, as one job.
If neither is for you, we would still like to know why: price, timing, not convinced, doing it yourself already. Tell us in the form below. It is the most useful reply we get.
> WHAT CLIENTS SAY ON GOOGLE
Rated 5.0 on Google from 8 reviews. Read them on Google.
"I wish I had found Graham sooner to build my existing websites. His skill and knowledge is legendary and I will forever be using his services. You seen Lord of the Rings? His website he built is my precious! Seeing the website that he built me must be the same feeling Gollum has when he sees the one ring. Highly recommend"
"Look no further !!! Graham's ability to weave a website together is magic. When we reached out we had been let down by a provider and left with an under cooked website - Graham triaged it and got us to base point we could live with, prompt responses and classy work is what we continue to get from Wasted My Ult."
"Has been great to work with. Very Professional"
"We’ve had a great experience working with Graham at Wasted My Ult. He did an excellent job with our website and online quote form, making it easier for customers to find us and submit enquiries. Graham is knowledgeable, professional, and always quick to respond whenever we need support or changes. He genuinely understands our business and takes the time to make sure everything works properly. Highly recommend Graham and Wasted My Ult to any business looking for a reliable and professional web developer!"
"Graham is amazing. I'm very particular about the aesthetic I like, and he designed the site exactly how I wanted it. It only took a few days, and it's already performing better on Google! Will be working with Wasted my Ult for all my future websites."
"Thanks Graham for a great website. We really love it. You had some great ideas and brought them to life. It's exactly what we were wanting. Our product enquiries have increased dramatically. And our customers enjoy seeing the full range of products. Thank you so much."
"Graham is a pleasure to deal with. He revitalized our old slow website, giving us a much more modern layout and dramatically improved loading speeds of our pages. Gave me the tools to quickly and efficiently add products and modify content to suit the products we sell, with nearly 3000 products on the site it had previously been a time consuming process to manage. now everything is streamlined and easy to maintain."
"We knew our website needed an update, but we were worried about how much time and effort it would take. Graham made everything simple from start to finish. He really got to know us and our business, and the website he delivered reflects who we are. We're proud of the end result, and best of all, it's bringing in new leads."
Worked with us? Leave a review on Google
> QUESTIONS PEOPLE ASK
> INITIATE CONTACT
Tell us what you need. You get a fixed quote back, usually within two working days, and no sales call unless you want one.
- 027 442 1031
Graham answers. Weekdays, Auckland hours.
- pressf@wastedmyult.com
What happens next: a reply within a working day, a fixed quote within two, and if it is a yes, your home page on a private link inside the first week.