From 1-2 Leads a Day to 5-7: A Panel Beater Website Rebuilt Around the Customer Journey
A WordPress rebuild for a 5-star West Auckland collision shop: photo-based quotes that land in their assessing software, insurance claim guidance, and pages that rank for the questions drivers actually ask. Enquiries went from 1-2 a day to an average of 5-7.
5-7
Leads a day (was 1-2)
40+
Pages built
5.0★
Google rating (300 reviews)
> THE PROBLEM
Solis Panelbeaters is a collision repair shop in New Lynn with a 5.0-star Google rating across 300 reviews, MTA Assured and CRA licensed. Most of their work arrives through insurance claims, and here is the industry’s open secret: most drivers never realise they can usually nominate their own repairer instead of defaulting to whoever the insurer suggests.
Their old WordPress site couldn’t carry any of that. It was a generic template with thin content (some blog posts were literally still lorem ipsum placeholder text), and it said nothing useful about claims, ADAS calibration, or why a certified shop matters.
Quotes were the other bottleneck. Enquiries arrived with no photos, so every estimate started with the car physically in the yard, and nothing connected to the assessing software the shop actually runs jobs through. The old site was producing one or two enquiries a day.
> WHAT WE BUILT
We rebuilt the site on Next.js 16, TypeScript, and Tailwind CSS 4 on Vercel: 40+ pages covering eight services (insurance repairs, ADAS calibration, rust repairs, chassis and wheel alignment, and more) plus dedicated conversion pages for claims assistance, glass claims, the approved insurer list, and choosing your own repairer.
The quote form is a four-step flow (vehicle, damage, insurance, details) that accepts up to six damage photos, auto-compresses them, and delivers the enquiry by email and straight into the shop’s iBodyshop online assessing workflow. A WhatsApp bubble and a sticky mobile call bar catch everyone else.
For search, we shipped AutoBodyShop schema carrying the 5.0-star rating, hours, and nine West Auckland suburbs, an OfferCatalog with real servicing prices, nine rewritten blog posts targeting the questions drivers type after a crash, and 15 redirects from the old WordPress URLs so existing rankings carried over.
TECH STACK:
> THE RESULTS
- Enquiries up from 1-2 a day to an average of 5-7 a day since launch (reported by the shop)
- 40+ pages: 8 service pages plus dedicated insurance claim and conversion pages
- Four-step quote form with up to 6 photos, compressed and delivered into iBodyshop assessing
- "Choose your own repairer" page targeting the claim moment where customers are won
- 9 blog posts answering real driver questions (replacing placeholder content on the old site)
- AutoBodyShop schema with 5.0-star rating, hours, servicing prices, and 9 suburbs
- 15 legacy WordPress URLs 301-redirected so rankings carried over
Built around the claim moment. Three to four times the enquiries. When a crash happens, drivers search for answers before they pick a shop. The site answers those questions, explains the right to nominate a repairer, and turns that moment into a photo-backed enquiry. The shop went from 1-2 enquiries a day to an average of 5-7.
> QUESTIONS THIS PROJECT ANSWERS
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