Measured results, with dates and sources.

Every number this business quotes is on this page with when it was measured and where the figure came from. If a result is reported by a client rather than measured by us, it says so. Nothing here is rounded up.

Google Ads: $37 per enquiry

7 September to 4 October 2026 · Google Ads API, Solis Panelbeaters account; published on a dashboard the client can open

$4,921 spent over four weeks for 134 enquiry actions (quote forms, phone taps and WhatsApp messages), $37 each. Performance Max ran at $29 an enquiry and Search at $112 before the budget was rebalanced on 5 October. Every account change is logged in plain English on the same dashboard.

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Ten client sites to 90+ PageSpeed in one afternoon

4 October 2026 · Google PageSpeed Insights API, homepage, performance score, measured before and after on the same day

Mobile: Flyinn 68 to 96, Malama 68 to 98, Arborist Auckland 75 to 93, Covermania 83 to 99, Tommy Paint Redo 83 to 98, cre8 Collective 85 to 97, TLC 86 to 99, Tridence 87 to 98, Solis Panelbeaters 92 to 97, OPTC 74 to 82. Desktop finished at 97 to 99 on all ten. PSI scores vary a few points between runs; these are single-run figures from the same afternoon.

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Enquiries from 1 to 2 a day to 5 to 7

After launch, 2026 · Reported by the shop owner; not independently measured by us

Solis Panelbeaters, after the WordPress site was replaced with a build mapped to the moment a driver searches after a crash. Fifteen old URLs were redirected one for one so nothing already ranking was lost.

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547 articles and 6,351 media files migrated in a day

3 October 2026 · Our export logs; the rebuilt site is at preview stage pending the client’s review

A New Zealand online magazine on WordPress whose hosting was about to lapse. Every article, page, category, tag, author and comment exported through the public API without using the client’s passwords; 6,351 originals downloaded, 18,411 responsive image variants generated and uploaded, 1,444 redirect rules written, every article URL kept identical.

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A client found us through Grok

September 2026 · The client told us; the enquiry arrived through our site

A Christchurch health practice asked an AI assistant to recommend a web developer and it named Wasted My Ult. It is the first enquiry we have had from an AI assistant rather than Google, and the reason this page exists: assistants quote pages that state facts plainly with dates and sources.

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2,677 products moved off WooCommerce

2026 · Product count from the client’s database after migration

OPTC, Onehunga: a full e-commerce platform with MYOB live stock, Verifone payments and a 301 redirect for every old URL.

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The business itself

As at 5 October 2026 · Xero

Founded 29 April 2025 in Auckland. $42,112 ex GST invoiced from the first invoice on 7 May 2026 to 5 October 2026, across 30 active clients in trades, professional services, property, hospitality, health and software. Twenty clients on monthly care.

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